Director, Integrated Insights and Strategy – Antivirals Lifecycle

Pfizer

Pfizer, a global biopharmaceutical leader, seeking Director to guide Paxlovid market research and integrated analytics. Shaping commercial strategy, campaign measurement, and executive insights.

Posted 8/12/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesLead💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading market research and analytics strategies, with a strong focus on developing and monitoring KPIs for marketing campaigns. Proficient in translating complex data into actionable insights and recommendations to drive brand decisions.

Highest-signal resume keywords

Market Research LeadershipKPI Development and MonitoringQualitative and Quantitative ResearchData Analysis with TableauCross-Functional Stakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCommercial AnalyticsData AnalysisKPI DevelopmentQualitative ResearchQuantitative ResearchHypothesis TestingOptimization RecommendationsDecision-Led Learning AgendasVendor Management

Soft Skills

Executive PresenceInfluencing Without AuthorityStakeholder ManagementCoaching and MentoringPersuasive Communication

Tools & Technologies

TableauSnowflake for AnalyticsDataikuClaudeCRM Systems

Industry Keywords

PaxlovidCommercial StrategyMarket DynamicsPatient/HCP BehaviorInvestment DecisionsCampaign PerformanceResource AllocationLong-Range ForecastOperating Plan DevelopmentKnowledge Sharing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead the insights and strategy function for Paxlovid within Global Commercial Analytics
Serve as strategic thought partner to US and Global Paxlovid commercial teams
Frame and answer priority business questions related to market dynamics, patient/HCP behavior, and investment decisions
Design and lead qualitative, quantitative, and mixed-methods primary market research
Translate business priorities into decision-led learning agendas
Anticipate market evolution, competitive entrants, treatment paradigm shifts, and access dynamics
Lead vendor selection and management, including scope, contracting, and quality oversight
Connect sales, claims, patient/HCP, media, CRM, research, and secondary analytics into decision-ready narratives
Develop integrated research and data analysis plans linked to brand decisions
Build and maintain an in-house knowledge base
Develop and monitor KPIs for Paxlovid marketing campaigns and commercial execution
Recommend campaign improvements and corrective actions
Evaluate campaign assets for optimal customer experience
Integrate campaign performance insights to inform resource allocation
Partner on Long-Range Forecast and Operating Plan development
Lead cross-functional dialogue across data science, analytics engineering, market research, and media teams
Advance the future direction of brand activities and contribute to IIS capability-building and knowledge-sharing
Manage and coach junior team members and/or vendor partners

Requirements

What you’ll need

BA/BS in Marketing, Psychology, Statistics, Mathematics, Economics, Engineering, or related field required
8+ years of experience in market research, consulting, commercial/marketing analytics, or a related field; 7+ years with an advanced degree
Experience leading both primary market research and secondary data analytics for a major brand or therapeutic area over $1B
Experience with qualitative and quantitative research
Ability to frame ambiguous business problems into testable hypotheses and learning plans
Experience developing and monitoring marketing/commercial KPIs
Ability to translate campaign performance data into optimization recommendations
Working proficiency with Tableau, Snowflake for Analytics, Dataiku, Claude, or similar analytics and reporting platforms
Strong executive presence and ability to influence without authority
Ability to distill complex, multi-source data into clear, persuasive narratives and recommendations
Strong cross-functional stakeholder management
Candidates must be authorized to be employed in the U.S. by any employer
This position requires permanent work authorization in the United States
U.S. work visa sponsorship is not available for this role now or in the future
Ability to travel based on business needs

Benefits

Comp & perks

Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
Eligibility to participate in Pfizer’s share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Paid holidays
Paid personal days
Paid caregiver/parental leave
Paid medical leave
Medical coverage
Prescription drug coverage
Dental coverage
Vision coverage
Hybrid work arrangement
Relocation assistance may be available based on business needs and/or eligibility