Brand Performance and Planning Director – Secondment – 9 Months

Pfizer

Brand Performance and Planning Director for the Comirnaty brand at Pfizer. Analyzing data and leading strategic initiatives for COVID-19 vaccine market.

Posted 8/1/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong analytical and strategic capabilities in the pharmaceutical and healthcare sectors, with a focus on performance data analysis, brand strategy development, and cross-functional collaboration. Proven ability to manage budgets and optimize spending while addressing consumer barriers in a fast-paced environment.

Highest-signal resume keywords

Analytical SkillsStrategic PlanningRetail Pharmacy AcumenCross-Functional CollaborationProblem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisPerformance Data InterpretationBudget ManagementBrand Strategy DevelopmentHypothesis Testing

Soft Skills

CollaborationCommunicationInfluence CapabilitiesAdaptabilityPrioritization

Industry Keywords

PharmaceuticalBiotechnologyHealthcareCOVID-19Consumer Vaccination

About the role

Key responsibilities & impact

Join the team that contributed to ending the COVID-19 pandemic
Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities
Connect reporting insights to provide recommendations
Test hypotheses to understand root causes behind performance gaps as well as performance drivers
Support retail and non-retail channel pull-through strategy development based on analytical assessment of the environment and opportunities available
As part of a cross functional team, ideate around potential solutions to address consumer vaccination barriers and design special projects to close gaps
Support spend optimization to drive greatest impact within annual budget
Monitor operating expense budget to ensure overall brand execution within budget
Engage cross functional ecosystem to represent US perspective in COVID strain selection activities
Lead annual brand planning cycle including LE, operating plan, and brand strategy
Plan and prioritize brand access & reimbursement confidence activities ahead of in-season execution
Plan brand working sessions to support strategy development

Requirements

What you’ll need

Applicant must have a bachelor's degree with at least 8+ years of experience
BA/BS with 8+ years of relevant experience in U.S. pharmaceutical, biotechnology, or healthcare
Demonstrated strategic, analytical, and problem‑solving skills
Proven retail pharmacy acumen
Strong collaboration, communication, and influence capabilities across complex matrix environments
Ability to operate effectively in ambiguity and manage multiple priorities in a fast‑paced environment

Benefits

Comp & perks

Occasional travel may be required (e.g., for conferences and off-site meetings)
In-person attendance is expected for high-impact strategic meetings, workshops, or planning sessions; particularly those led or facilitated by the Director