Branded Consumer Experiences Strategy Lead – Secondment, 6 Months

Pfizer

Branded Consumer Experiences Strategy Lead driving digital strategy for branded consumer experiences at Pfizer. Collaborating with cross-functional teams to implement strategic changes to digital platforms.

Posted 7/23/2026full-timeNew York City • Massachusetts, New York, Pennsylvania • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in digital strategy and human-centered design, with a proven ability to translate strategies into actionable implementations such as design systems and playbooks. Strong collaboration and partnership skills across UX, product, and delivery teams to enhance consumer digital experiences.

Highest-signal resume keywords

Digital StrategyHuman-Centered DesignJourney MappingDesign Systems ImplementationConsumer Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyExperience StrategyProduct StrategyCustomer ExperienceDesign SystemsPlaybooksOperating ModelsJourney Mapping

Soft Skills

Strong Partnership SkillsAnalytical AbilityInfluencing Skills

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Branded Consumer Digital ExperiencesUXMLR/RCPFE Values

About the role

Key responsibilities & impact

Help drive the future-state strategy for Pfizer's branded consumer digital experiences
Build upon a preliminary strategy for branded consumer digital experiences
Finalize the strategy and get sign off
Partner with UX, product, and delivery teams to execute the agreed direction
Finalize and socialize the future state of branded consumer digital experiences
Lead conversations with MLR/RC for conceptual approval
Collaborate with the UX team for a unified design system implementation
Develop a playbook that supports brand.com changes
Ensure the new operating model is effectively executed

Requirements

What you’ll need

Bachelor's degree with at least 8+ years of experience
Experience (10+ years) in digital strategy, experience strategy, product, and/or customer experience
Proven track record of translating strategy into implementation: design systems, playbooks, componentry, or operating models
Deep expertise in human-centered design and journey mapping
Strong partnership skills, especially working across UX, product, and delivery
Strong analytical ability to solve consumer pain points
Demonstrated ability to influence senior leaders and colleagues at all levels
Role model for the PFE Values (Courage, Excellence, Equity, Joy)

Benefits

Comp & perks

No relocation package
Flexible work arrangements, approximately 2.5 days a week in office