Director, Breast Cancer Patient Experience DTC Lead – Secondment 9-12 months

Pfizer

Director of Breast Cancer Patient Experience at Pfizer responsible for consumer marketing strategies. Leading the US IBRANCE consumer strategic plan and ensuring alignment with overall brand objectives.

Posted 7/11/2026full-timeNew York City • California, Illinois, Massachusetts, New York, Washington • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and lead the US IBRANCE consumer strategic and tactical plan, aligned to brand objectives, lifecycle priorities, and LOE preparedness.
Develop and execute direct to consumer media strategy and an integrated omnichannel marketing program across all channels (OLV/CTV, radio, print, digital, social, search), including innovative messaging, segmentation, audience profiling, and creative shoots.
Serve as Consumer Agency Lead, managing creative and media agency partners, scopes of work, budgets, and executional excellence.
Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize consumer programs in real time.
Lead consumer-focused planning and strategies in support of IBRANCE LOE readiness.
Lead creative updates based on latest FDA guidance.
Serve as budget lead for consumer Support unbranded initiatives and Ambassador programs.
Ensure strong connectivity between consumer/patient and HCP strategies, partnering closely with IBRANCE and BC HCP Marketing teams on campaign and customer insights.
Assure alignment of IBRANCE marketing plans with the overall breast cancer portfolio and individual brand strategies.
Monitor the evolving breast cancer competitive landscape and translate insights into patient and consumer engagement strategies.
Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and consumer tactics.
Support the Breast Cancer Franchise team for leadership presentations, performance updates, brand metrics, and OpEx management.
Lead through influence, modeling Pfizer Values and fostering strong cross-functional collaboration.

Requirements

What you’ll need

Bachelor's degree required with 8+ years of pharmaceutical industry experience, OR Master’s degree with 7+ years, OR PhD/PharmD with 5+ years of experience.
Significant experience in US consumer and/or patient marketing, including ownership of complex omnichannel programs and OPDP submissions.
US Consumer/Patient marketing experience inclusive of TV, with a track record of contributing to launch performance and/or growth of in-line brands.
Demonstrated strong consumer marketing insights & strategy capabilities: Understanding of consumer/patient needs, preferences, and behaviors along the customer journey.
Strong understanding of media planning and performance metrics.
Advanced analytics to measure attribution, improve marketing mix, and drive higher ROI.
Leveraging technology and platforms for greater automation and better outcomes.
Positioning, activating, and governing brands over time.
Creating tailored content across brands, segments, and channels for integrated execution.
Constructing and managing tests to optimize marketing efficiency across audiences and channels.
Demonstrated success developing and executing strategic marketing plans in competitive, regulated environments.
Strong leadership, communication, and influencing skills; ability to lead cross-functional and agency partners.
Confidence and ingenuity to initiate, create, and bring ambiguity into action; strong analytical, detail-oriented, self-motivated, and creative.

Benefits

Comp & perks

Domestic travel up to ~20%, with additional travel as needed for key meetings, congresses, and patient engagements.
This position is hybrid and requires working onsite 2 to 3 days per week.
Relocation assistance may be available based on business needs and/or eligibility.

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Hard Skills & Tools

Pharmaceutical Industry ExperienceConsumer MarketingOPDP SubmissionsCampaign ManagementBudget ManagementSegmentation & Audience ProfilingCreative DevelopmentPerformance MonitoringStrategic PlanningRegulatory Compliance

Soft Skills

Strong Communication SkillsInfluencing SkillsDetail-OrientedSelf-MotivatedCreative Problem-Solving