Senior Manager, US Vaccines Consumer Marketing

Pfizer

Senior Manager role focused on consumer marketing for Vaccines at Pfizer, executing strategies across multiple channels. Collaborate with various teams to ensure effective messaging and execution.

Posted 7/2/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $124,400 - $207,400 per yearWebsite

About the role

Key responsibilities & impact

Support the Director(s) in developing and executing branded consumer strategies, campaigns, and messaging across Prevnar Peds and Prevnar Adult
Manage branded website and platform migrations across the Prevnar portfolio
Manage Prevnar Peds CRM (email and SMS), and patient education assets across both brands
Support Prevnar Peds influencer programs
Partner with the Media and Pfizer BAI/analytics teams to support digital, social, and search execution
Collaborate and align with the Director(s), Vaccines Consumer leads, and cross-functional partners

Requirements

What you’ll need

6+ years of experience in the pharmaceutical, biotech, device or diagnostic industry with BS/BA degree; 5+ years with MBA
Consumer marketing experience with proven ability to successfully deliver in fast paced and highly competitive environments
Experience working across different channels; digital/social experience required
Ability to understand Consumer needs and translate these into meaningful strategies and tactics
Demonstrated creativity and innovative idea development
Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership
Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners
Ability to create modular content and channel mix to respond to real-time customer behavior
Strong strategic skills including creativity and effectiveness in identifying and managing major strategic challenges; can manage through ambiguity
Demonstrated ability to effectively lead and navigate within a complex organizational matrix
Ability and eagerness to challenge status quo, act decisively, and operate successfully in an empowered organization
Commitment to excellence — both in the results achieved and in how they are achieved.

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Branded Consumer StrategiesCampaign DevelopmentCRM ManagementContent CreationData AnalysisEmail MarketingSMS MarketingInfluencer Program ManagementWebsite ManagementPatient Education Asset Management

Soft Skills

CreativityInnovative Idea DevelopmentStakeholder EngagementRelationship ManagementDecisiveness

Certifications

BS/BA DegreeMBA