US PCV, Prevnar Adult Consumer Marketing Lead

Pfizer

Marketing Lead for Prevnar brand within Pfizer's Vaccines division. Driving consumer strategy, insights, and branding for public health initiatives in pneumococcal disease.

Posted 7/1/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $176,600 - $294,300 per yearWebsite

About the role

Key responsibilities & impact

Lead consumer insights development and overall Prevnar consumer strategy, translating patient research into compelling briefs, claims, and creative direction that strengthen and broaden appropriate pneumococcal vaccination.
Lead Prevnar branded consumer advertising, including brief development, agency direction, claims support, and RC navigation; manage the full branded consumer media plan with investment re-distribution recommendations grounded in MROI analysis.
Serve as a key member of the Prevnar Adult brand team, owning the top of the patient funnel for the brand and actively contributing to weekly team discussions, brand strategy development, and cross-functional decision-making to drive business objectives.
Collaborate and align with marketing counterparts and cross-functional team members to ensure plans work in synergy to deliver business objectives, while actively contributing to overall brand portfolio strategy, team development, and a culture of accountability and collaboration.
Partner with the CMO organization on development and execution of unbranded pneumococcal disease education campaigns; serve as the brand marketing point of contact to align unbranded strategy with business objectives, maintaining appropriate separation while ensuring coordinated consumer pull-through.
Work collaboratively with the Media and CMO team on the Unbranded go to Market plan, including channel prioritization, buy-up and cut-back decisions, and MROI-informed investment reallocation.
Partner with Pfizer BAI to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets.
Manage brand consumer budget and resource allocation to optimize investment across branded and unbranded tactics in support of business objectives.
Lead ongoing competitive assessment for the adult pneumococcal consumer landscape, including monitoring of competitor advertising, claims evolution, and market dynamics to inform brand strategy and investment decisions.
Collaborate and communicate regularly with fellow Vaccines Consumer Marketing leads, recognizing that each lead manages a distinct business, to align on common processes, share learnings and best practices, identify opportunities for cross-portfolio consistency, and help drive a cohesive consumer experience across the Vaccines portfolio.
Partner with the Retail marketing team to ensure that in-store materials and patient-facing touchpoints reflect the consumer campaign strategy and are developed in alignment with trade partners and retail marketing teams, ensuring seamless pull-through of branded and unbranded messaging.
Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility. Candidate will be a model of Pfizer values and create an environment with clear accountabilities, and recognizing and rewarding performance.
Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.

Requirements

What you’ll need

Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experience
Experience in consumer marketing strategy across digital and traditional channels, including branded advertising development (creative briefs, claims, agency management) and familiarity with regulatory review processes (RC/MLR)
Documented ability to effectively engage with stakeholders to drive behavior change
Proven market development, customer experience and segmentation experience
Strong business acumen including demonstrated strategic marketing and analytical thinking skills
Strong project management, coordination skills across large groups of cross-functional teams
Demonstrated ability to ideate on a strategy and then pull that through into successful execution
An absolute commitment to adherence to all applicable compliance rules and regulations
Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Market DevelopmentCustomer ExperienceSegmentationAnalytical ThinkingCreative Brief DevelopmentClaims SupportMedia PlanningMROI AnalysisBudget ManagementCompetitive Assessment

Soft Skills

CollaborationCoachingInfluencingCommunicationAccountability