Director, Comirnaty Retail Marketing Lead – Secondment (12 Months)

Pfizer

Director for US Comirnaty Retail Marketing leading retail strategies and initiatives at Pfizer. Collaborating with teams to drive retail performance and consumer engagement in the pharmacy market.

Posted 6/30/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop retail strategies and marketing initiatives, continuously generating insights and learnings to drive brand performance
Lead development and delivery of retail channel-specific resources and pull-through programs that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve goals
Lead efforts to develop innovative and integrated digital omni-channel retail strategies and tactics to communicate brand messages effectively and efficiently to targeted customers
Provide marketing leadership and work in strong collaboration with the Retail Pharmacy Team (RPT) and the Trade Account Director (TAD) team, to ensure strategic and tactical alignment, as well as incorporate customer insights into marketing programs and tactics
Lead the development of content for CFC meetings including planning, execution, and follow-up engagement
Support the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy
Identify and collaborate on development of retail specific consumer assets
Collaborate with cross-channel brand team to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand
Participate in external customer meetings to discuss partnership opportunities
Partner with Business Analytics & Insights (BAI) team to identify innovative data sources and develop/utilize tools to assess channel trends and performance, as well as create segmented targeting opportunities, and to identify and operationalize workflow-focused patient identification and communications programs
Support retail business performance leadership requests
Collaborate across the vaccines portfolio to identify potential synergy opportunities in the Retail channel
Provide channel-specific strategic direction to all AORs for development and delivery of relevant and innovative programs and materials to Retail customers
Manage retail marketing A&P budget, partnering with brand team budget coordinator
Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability, and a commitment to achieving results

Requirements

What you’ll need

Must have a bachelor's degree with at least 8+ years of experience
Minimum 7+ years commercial/marketing experience is required including US pharma experience
Strong familiarity with US retail pharmacy market landscape with experience in identifying unmet needs for pharmacists as well as consumers/patients using pharmacy services
Good understanding of retail pharmacy workflow, as well as pharmacist and pharmacy technician education/training-specific needs and processes
Experience in developing initiatives to effectively engage and educate retail pharmacy patients/consumers in disease areas of focus that support activation
Demonstrated innovation champion, seeks learnings from other brands and other industries to innovate and enhance launch plans
Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork
Established business acumen and pharma industry/vaccines business knowledge

Benefits

Comp & perks

Eligible for Relocation Package – NO
Secondment 12 months
Health insurance

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Hard Skills & Tools

Marketing StrategyData AnalysisContent DevelopmentOmni-Channel MarketingMetrics PlanningRetail Pharmacy WorkflowPatient Identification ProgramsConsumer Asset DevelopmentTactical Plan ImplementationCollaboration with Cross-Channel Teams

Soft Skills

Team PlayerInnovation ChampionCustomer FocusPersonal AccountabilityCollaboration