GEO Strategy Manager

Pfizer

GEO Strategy Manager developing and implementing Generative Engine Optimization strategies for Pfizer China. Collaborating with various teams to enhance AI brand visibility and compliance for healthcare information.

Posted 6/26/2026full-timeHangzhou • 🇨🇳 ChinaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and implement Pfizer China's Generative Engine Optimization (GEO) strategy.
Design and implement a comprehensive GEO framework for Pfizer China's commercial brands.
Continuously track the evolving landscape of generative AI search and discovery platforms.
Partner with brand teams, medical affairs, regulatory, and digital functions to develop compliant, GEO-optimized content assets.
Work closely with marketing, medical affairs, communication, regulatory/legal, compliance, digital, and CMO teams.
Define GEO-specific KPIs and measurement frameworks; track and analyze brand visibility.
Evaluate, pilot, and manage partnerships with technology vendors, content platforms, and AI solution providers.
Develop GEO guidelines, training materials, and best practice toolkits to build internal GEO competency.

Requirements

What you’ll need

Bachelor's degree or above in Marketing, Digital Media, Communications, Business, or a related field; Master's degree preferred.
Minimum 5 years of professional experience in digital marketing, SEO/SEM strategy, content marketing, digital strategy, or commercial roles, ideally within pharmaceutical, healthcare, FMCG, or technology sectors.
Solid understanding of search engine optimization principles with demonstrated curiosity and drive to extend them into the generative AI domain; direct experience with LLM-based platforms or AI-powered search is a significant plus.
Familiarity with major global and China-based AI platforms (ChatGPT/OpenAI, Microsoft Copilot, Qwen, YuanBao, Doubao, etc.) and their commercial and regulatory implications.
Demonstrated ability to translate complex digital trends into actionable commercial strategies; strong analytical, data interpretation, and strategic communication skills.
Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence and drive alignment without direct authority.
Experience with content management systems, marketing analytics platforms, and digital measurement tools; familiarity with AI content testing methodologies is a plus.
Highly curious, self-driven, and adaptive to a rapidly evolving landscape; entrepreneurial mindset with a bias for experimentation and innovation.
Fluency in both English and Mandarin (written and spoken) required; experience working in multinational environments is highly desirable.

Benefits

Comp & perks

Equal opportunity employer
Engaging culture of individual ownership
Opportunity to improve future healthcare

ATS Keywords

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Hard Skills & Tools

digital marketingSEOSEMcontent marketingdigital strategygenerative AILLM-based platformsdata interpretationKPI measurementAI-powered search

Soft Skills

analytical skillsstrategic communicationcross-functional collaborationstakeholder managementinfluenceadaptabilitycuriosityself-drivenentrepreneurial mindsetinnovation