Senior Manager, Optimizations – HCP Products & Experiences

Pfizer

Sr. Manager optimizing PfizerPro and other HCP digital assets.

Posted 6/23/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $124,400 - $207,400 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive optimization strategy for Pfizer’s HCP web properties (primarily PfizerPro), focused on clinician engagement, task completion, and overall surface performance
Continuously monitor and analyze surface metrics, business outcomes, and user research to identify opportunities for improvement, partnering with the Measurement and Web Analytics teams for the data foundation behind every recommendation
Lead A/B and multivariate testing and conversion-rate optimization for the HCP surface, building and running a structured experimentation roadmap rather than one-off tests
Own the learning agenda for the HCP web properties, ensuring data-driven insights inform decision-making and feed continuous improvement
Partner closely with the Consumer Optimization Lead to self-standardize methodology, tooling, and measurement across the two surfaces, so HCP and Consumer optimization stay consistent and share what works while respecting the different rhythm and stakeholder set of clinician audiences
Provide insights and recommendations to HCP Strategy and the HCP product roadmap based on surface performance and clinician behavior, so optimization findings shape upstream product direction, not just downstream tweaks
Collaborate with HCP UX to translate experiment insights into design improvements, and to validate design changes against clinician behavior before they scale
Use AI-enabled optimization and personalization tools (e.g. Adobe Target) to run, target, and scale experiments, and adopt AI-driven and agentic testing approaches as the practice matures, raising experiment velocity without lowering the evidentiary bar
Use AI-enabled design tools (e.g. Claude Design, Figma Make) to rapidly produce test variations and prototypes, so the experimentation pipeline is not bottlenecked on design hand-offs
Stay current with industry trends, best practices, and emerging technologies in optimization, experimentation, and clinician experience
Maintain strong relationships with internal stakeholders to align optimization efforts with HCP business objectives

Requirements

What you’ll need

Bachelor’s degree in a related field (e.g. Marketing, Business, Computer Science) required; advanced degree preferred
6+ years in website optimization, experimentation, or related roles, with a proven track record of driving measurable improvements in digital performance
Strong command of web analytics tools and A/B testing / optimization platforms (e.g. Adobe Analytics, Adobe Target, Optimizely, VWO)
Proficient in data analysis and interpretation, with the ability to derive actionable insights and make data-driven decisions
Experience working with dynamic websites and content management systems
Working knowledge of UX/UI principles and best practices
Familiarity with AI-enabled design and prototyping tools (e.g. Claude Design, Figma Make) and an appetite to fold them into the experimentation workflow
Strong problem-solving skills and a proactive, self-directed mindset.
Excellent project management skills, with the ability to prioritize and run multiple initiatives simultaneously
A human-centered mindset, obsessed with the end customer and able to bring the voice of the clinician into decisions through an understanding of their journeys
Strong writing, presentation, and influencing skills
Discretion and trustworthiness in dealing with confidential information.
Role model for the PFE Values (Courage, Excellence, Equity, Joy)

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage

ATS Keywords

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Hard Skills & Tools

website optimizationA/B testingmultivariate testingdata analysisconversion-rate optimizationUX/UI principlesdigital performance improvementdata-driven decision makingcontent management systemsAI-enabled optimization

Soft Skills

problem-solvingproject managementself-directed mindsethuman-centered mindsetstrong writing skillspresentation skillsinfluencing skillsrelationship managementproactive approachtrustworthiness