Senior Manager, Media Measurement and Optimization

Pfizer

Senior Manager responsible for media measurement frameworks and optimization programs at Pfizer. Collaborating with agency partners to enhance media strategy and improve marketing ROI.

Posted 6/12/2026full-timeNew York City • Illinois, New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $124,400 - $207,400 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

This position will report to the Director, Measurement and Optimization, and will be a key resource in driving integrated media measurement at Pfizer.
They will work directly with agency partners, and internal collaborators within the CMO to create a media measurement program and refine, deliver, and enhance media optimization programs.
They will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients.
This person will partner closely with other members of the CMO as well as other teams to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and patient-first organization.
The Sr. Manager, Media Measurement and Optimization, is responsible for implementing newly created enterprise media measurement framework and KPIs, that take an integrated approach to media reporting across audience, channel, site and creative for the Pfizer media initiatives.
This is a unique role, that will curate measurement strategies for enterprise-based media programming across disease states.
They will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve marketing ROI.

Requirements

What you’ll need

6+ years Marketing or Media experience in a professional environment, with experience managing and building teams
BS Degree in Marketing, Business, or equivalent experience
Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
We look for prior experience in media analytics, healthcare claims data, and HCP data, especially digital media
Deep understanding of media data KPI calculations & definitions
Understanding of data-driven media planning and buying approaches globally
Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
Experience translating data insights into actionable recommendations for executive decision-making
Deep familiarity with media and vendor landscape and application of media trends in powering business results, as well as media data souce and taxonomy expertise
Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
Proven ability to work collaboratively across multiple teams
Excellent communication skills; can articulate complex concepts to a diverse audience
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Benefits

Comp & perks

paid vacation
holiday and personal days
paid caregiver/parental and medical leave
health benefits to include medical, prescription drug, dental and vision coverage
401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media measurementmedia optimizationmedia analyticsKPI calculationsdata-driven media planningdigital mediahealthcare claims dataHCP dataactionable recommendationsbusiness intelligence

Soft Skills

collaborationcommunicationleadershipinfluencecoachingteam managementstrategic thinkingproblem-solvingcross-functional teamworkexecutive decision-making