Digital and CDx Strategy Marketing Director
Pfizer
full-time
Posted on:
Location Type: Office
Location: New York City • California, Illinois, Massachusetts, New York, Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $156,600 - $261,000 per year
Job Level
Lead
About the role
- Develop and execute a robust overarching US IB6 market development strategy through cross-functional collaboration
- Develop US CDx launch strategy to prepare for potential biomarker label scenario
- Lead Dx cross-functional team and governance of Dx meetings
- Oversee Dx analytics and insights, including leading and lagging KPIs to ensure launch success
- Execute Dx tactics, with a focus on innovation
- Support HCP/Account marketers with diagnostic-related insights and contribution
- Develop and roll out Dx educational materials and training
- Lead the evolution of unbranded website(s) and other digital assets, drivers, custom programs, unbranded search, and develop KPIs for digital unbranded tactics
- Create and roll out unbranded personal promotional assets
- Lead unbranded media strategy and execution
- Lead external partnerships in collaboration with OPSA and Public Affairs
- Build and maintain external partnerships with labs, advocacy, professional societies
- Collaborate with Medical, Clinical, Commercial Diagnostics, Global Marketing, Regulatory, Market Access and Analytics to support 2027 US launch of Sigvotatug Vedotin
Requirements
- Bachelor’s degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required
- Demonstrated success executing complex marketing programs with a US launch
- Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
- Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
- Solid business acumen and organizational skills
- Experience with product positioning and branding is required
- Strong written, verbal, and interpersonal skills
- Strong analytical skills; detail and action oriented; creative
- Ability to effectively lead and influence an indirect team
- Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
- Must be driven by success and able to organize multiple projects over time
- Ability to travel approximately 20% of the time
- Permanent work authorization in the United States required
- Preferred: Advanced degree
- Preferred: US marketing launch experience specifically within oncology
Benefits
- Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
- Eligibility to participate in Pfizer’s share based long term incentive program
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
- Comprehensive and generous benefits and programs to help colleagues lead healthy lives
- Relocation assistance may be available based on business needs and/or eligibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market development strategyUS CDx launch strategyDx analyticsKPI developmentdigital asset managementunbranded media strategyproduct positioningbrandingmarketing programspharmaceutical industry experience
Soft skills
cross-functional collaborationorganizational skillswritten communicationverbal communicationinterpersonal skillsanalytical skillsleadershipinfluenceproject managementbusiness acumen
Certifications
Bachelor's degreeMaster's degreePh.D.PharmD