Director, Breast Cancer Patient Experience – DTC Lead

Pfizer

Director of Breast Cancer Patient Experience at Pfizer driving best-in-class consumer marketing for IBRANCE and pipeline assets. Collaborating across teams to shape patient engagement and strategies.

Posted 5/30/2026full-timeNew York City • California, Illinois, Massachusetts, New York, Washington • 🇺🇸 United StatesSenior💰 $176,600 - $294,300 per yearWebsite

About the role

Key responsibilities & impact

Own and lead the US IBRANCE consumer strategic and tactical plan, aligned to brand objectives, lifecycle priorities, and LOE preparedness.
Develop and execute direct to consumer media strategy and an integrated omnichannel marketing program across all channels (OLV/CTV, radio, print, digital, social, search), including innovative messaging, segmentation, audience profiling, and creative shoots.
Serve as Consumer Agency Lead, managing creative and media agency partners, scopes of work, budgets, and executional excellence.
Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize consumer programs in real time.
Lead consumer-focused planning and strategies in support of IBRANCE LOE readiness.
Lead potential OPDP submissions and creative updates based on latest FDA guidance.
Develop and own the BC pipeline Patient Experience strategic and tactical plan aligned with US launch readiness and future go-to-market strategy, including core launch deliverables (e.g. patient positioning, message development, website, patient brochure, OPDP submission).
Serve as the US Patient Experience Lead for BC pipeline, ensuring patient insights are embedded early into launch planning.
Shape patient support services and access resources.
Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to establish a strong, durable patient engagement foundation ahead of launch.
Identify patient advocacy opportunities at national and local levels; partner with Breast Cancer Patient Advocacy Lead to improve engagement with and outcomes for breast cancer patients.
Ensure strong connectivity between consumer/patient and HCP strategies, partnering closely with IBRANCE and BC HCP Marketing teams on campaign and customer insights.
Monitor the evolving breast cancer competitive landscape and translate insights into patient and consumer engagement strategies.

Requirements

What you’ll need

Bachelor’s degree required with 8+ years of pharmaceutical industry experience, OR Master’s degree with 7+ years, OR PhD/PharmD with 5+ years of experience.
Significant experience in US consumer and/or patient marketing, including ownership of complex omnichannel programs and OPDP submissions.
US Consumer/Patient marketing experience inclusive of TV, with a track record of contributing to launch performance and/or growth of in-line brands.
Demonstrated strong consumer marketing insights & strategy capabilities: Understanding of consumer/patient needs, preferences, and behaviors along the customer journey.
Strong understanding of media planning and performance metrics.
Advanced analytics to measure attribution, improve marketing mix, and drive higher ROI.
Leveraging technology and platforms for greater automation and better outcomes.
Positioning, activating, and governing brands over time.
Creating tailored content across brands, segments, and channels for integrated execution.
Demonstrated success developing and executing strategic marketing plans in competitive, regulated environments.
Strong leadership, communication, and influencing skills; ability to lead cross-functional and agency partners.
Confidence and ingenuity to initiate, create, and bring ambiguity into action; strong analytical, detail-oriented, self-motivated, and creative.
Excellent verbal and written communication skills for a wide range of audiences.

Benefits

Comp & perks

Health benefits to include medical, prescription drug, dental and vision coverage.
401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
Paid vacation, holiday and personal days.
Paid caregiver/parental and medical leave.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

omnichannel marketingmedia strategyKPI definitionperformance monitoringOPDP submissionspatient experience strategyconsumer insightsanalyticsmedia planningmarketing mix optimization

Soft Skills

leadershipcommunicationinfluencinganalyticaldetail-orientedself-motivatedcreativecollaborationstrategic thinkingproblem-solving