Ig Dermatomyositis Marketing Director – Launch Lead

Pfizer

. Own pre-launch and launch readiness for Dazukibart, ensuring robust strategy across: Patient journey and funnel development, Segmentation and targeting, Scientific narrative and value story, Omnichannel engagement strategy, Positioning and Marketing Campaign Development .

Posted 5/15/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $176,600 - $294,300 per yearWebsite

About the role

Key responsibilities & impact

Own pre-launch and launch readiness for Dazukibart, ensuring robust strategy across: Patient journey and funnel development, Segmentation and targeting, Scientific narrative and value story, Omnichannel engagement strategy, Positioning and Marketing Campaign Development
Lead market shaping strategy for Dermatomyositis, including HCP and Patient Market Research, disease education, unmet need articulation, diagnostic journey optimization, and stakeholder engagement.
Lead Octagam HCP and Consumer marketing efforts, working collaboratively with Ig Marketing Lead, MLR, GCET, IIS, CMO and Agency.
Support marketing efforts for Panzyga, ensuring portfolio cohesion and strong performance and growth
Coordinate efforts and ensure alignment with Ig Marketing Lead
Partner closely with MLR, Market Access, Sales, GCET, and IIS to ensure launch excellence and organizational readiness.
Establish clear success metrics and insight loops to guide decision-making pre-and post-launch.
Ensure seamless interaction between current Octagam DM performance and future launch planning, protecting performance while building the category.
Lead development and approval of promotional materials, campaigns, and field tools in compliance with GCMA and RC requirements.
Collaborate with field leadership to ensure strong field execution against the portfolio goals and POA excellence.

Requirements

What you’ll need

Bachelor’s degree in business, marketing, finance, science or related field.
10+ years of commercial marketing experience including US Marketing experience
Previous experience leading brands with deep knowledge of marketing discipline and track record of launching and building successful brands in the US market
Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management
Ability to synthesize scientific, clinical, and market insights into compelling commercial strategy
Strategic cross functional leadership experience
Self-motivated and a team player
Demonstrated experience with both consumer and HCP marketing, creating campaigns and claims, and working collaboratively with MLR
Experience working with creative agencies and providing clear direction
Ability to operate and make sound recommendations in a fast-paced environment

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage

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Applicant Tracking System Keywords

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Hard Skills & Tools

commercial marketingmarket researchdisease educationdiagnostic journey optimizationpromotional materials developmentcampaign developmentsegmentation and targetingomnichannel engagement strategysuccess metrics establishmentbrand management

Soft Skills

business acumenverbal communicationwritten communicationstrategic leadershipteam collaborationself-motivationsynthesis of insightsstakeholder engagementclear direction provisionadaptability