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Pfizer

Vice President, US Brand Lead – Sigvotatug Vedotin

Pfizer

. Set the US brand vision and mobilize cross-functional operating model spanning Commercial, Medical, Market Access, Insights & Analytics, and Global partners .

Posted 5/7/2026full-timeNew York City • Illinois, Massachusetts, New York, Pennsylvania, Washington • 🇺🇸 United StatesSenior💰 $274,000 - $456,600 per yearWebsite

About the role

Key responsibilities & impact
  • Set the US brand vision and mobilize cross-functional operating model spanning Commercial, Medical, Market Access, Insights & Analytics, and Global partners
  • Own investment governance and outcomes, partnering closely with Finance and senior franchise leadership
  • Lead end-to-end US strategy from pre-launch through launch and into sustained performance
  • Build, lead, and inspire a high-performing US brand organization, establishing clear operating rhythms, talent development plans, succession pipelines, and an inclusive team culture
  • Own US P&L-aligned brand performance and all US pre-launch and launch activities, including strategic choices, investment governance, risk mitigation, and scenario planning in partnership with Finance and the franchise leadership team
  • Set the US go-to-market strategy and integrated launch plan, aligning with Global Brand Strategy, Market Access, Medical, and field leadership to deliver a cohesive, compliant customer experience
  • Provide executive leadership for the development of best-in-class HCP and patient strategy, positioning, and omnichannel content; ensure message architecture and evidence story are optimized through strong partnership with Global, Medical, and Regulatory
  • Identify, prioritize, and resource growth opportunities across indication expansion, segmentation, and lifecycle levers; translate insights into strategic choices with clear value cases and measurable outcomes
  • Lead development of annual and multi-year strategic and operating plans, integrating HCP, patient, access, and field execution strategies grounded in customer insights and competitive dynamics
  • Establish performance management and analytics governance for US marketing initiatives, driving actionable insights, continuous optimization, and clear readouts to senior leadership to improve decision velocity and ROI
  • Lead brand financial stewardship, including Annual Operating Plan, latest estimates, and investment allocation decisions; ensure resources are deployed to maximize patient impact and business results
  • Champion deep customer insight generation (field, medical, analytics, payers, and key opinion leaders) and translate insights into differentiated strategy, messaging, and executional choices
  • Own agency ecosystem strategy and governance (AOR and specialty partners) and manage a significant A&P budget with rigorous ROI discipline, compliant review processes, and a focus on creative effectiveness and speed-to-market

Requirements

What you’ll need
  • Bachelor’s degree required; advanced degree (MBA/PhD/MD) preferred
  • 15+ years of progressive biopharma/healthcare experience, including significant US commercial leadership experience in specialty and/or oncology markets; 13+ years with MBA
  • Proven launch leader with end-to-end accountability for at least one major US product launch (pre-launch through post-launch performance), including omnichannel execution and field enablement
  • Demonstrated ability to lead through a complex matrix and partner at the executive level across Medical Affairs, Market Access, Field Leadership, Regulatory/Legal, Analytics, and Global teams
  • Strategic, enterprise mindset with demonstrated ability to make high-stakes trade-offs, build investment cases, and translate insights into clear choices and measurable outcomes
  • Executive presence with strong judgment, governance orientation, and the ability to escalate and resolve issues quickly while maintaining alignment across senior stakeholders
  • Exceptional communication and influencing skills—able to synthesize complexity into clear narratives for senior leadership and cross-functional teams
  • Significant people leadership experience, including leading leaders (e.g., Directors/Senior Directors) and building organizational capability through hiring, coaching, and succession planning
  • Demonstrated financial stewardship, including ownership of large budgets and experience with forecasting, performance management, and ROI-based investment decisions
  • Track record of delivering results in high-visibility, ambiguous environments with multiple priorities, strong compliance standards, and significant reputational and financial stakes.

Benefits

Comp & perks
  • Comprehensive and generous benefits and programs to help colleagues lead healthy lives
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental, and vision coverage

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
US brand strategyinvestment governanceP&L managementomnichannel executionfinancial stewardshipperformance managementanalytics governancestrategic planningrisk mitigationscenario planning
Soft Skills
leadershipcommunicationinfluencingstrategic thinkingjudgmentcollaborationproblem-solvingtalent developmentorganizational capabilitycustomer insight generation
Certifications
Bachelor's degreeMBAPhDMD