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About the role
Key responsibilities & impact- Serve as the day-to-day lead for patient activation efforts
- Owner of TV campaigns including leadership review and optimization
- Lead strategic evaluation and omni-channel asset development for new campaigns
- Collaborate with team members to ensure branded campaigns are amplified
- Spearhead cross-functional collaboration with regulatory and medical teams
- Support annual consumer operating and tactical plan development
Requirements
What you’ll need- Bachelor’s degree
- 8+ years of pharmaceutical industry experience
- US Consumer marketing experience, including TV
- OPDP preclearance experience with a track record of contributing to launch performance
- Strong consumer marketing insights
- Ability to translate consumer needs into meaningful strategies
Benefits
Comp & perks- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer marketingTV campaignsomni-channel asset developmentstrategic evaluationcampaign optimizationOPDP preclearancelaunch performance
Soft Skills
leadershipcollaborationstrategic thinkingcommunication