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Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Deliver world class, direct response strategies and tactics.
- Partner with product/brand marketing teams to translate their respective marketing objectives and strategies into the CRM channel strategy, including email, direct mail, and SMS among other channels.
- Blend creativity with data‑driven execution, leveraging segmentation, automation, and personalization to deliver impactful communications.
- Leverage AI tools to improve efficiency and efficacy to deliver omnichannel campaigns across paid, owned, and earned media.
- Drive CRM strategies and priorities to ensure success in developing deeper relationships with key targets for key brands.
- Collaborate with a broad range of commercial brand teams and cross-functional partners involved with the development, execution, analysis and actionable insights of CRM-related strategies and activities.
- Partner with marketing / commercial, Operations, MAR TECH and analytics teams to action on brand teams’ comprehensive strategy plan.
Requirements
What you’ll need- Bachelor’s degree with 7+ years of relevant experience.
- Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.
- Experience with end-to-end designing and executing CRM campaigns including customer journeys, behavioral/clinical/claims based triggered programs, progressive profiling, life cycle marketing, dynamic modular personalization, next best message, next best action, batch campaigns, and new product introductions.
- Experience testing and optimizing campaigns over time to maximize response rates and ROI.
- Demonstrate a human-centered mindset – being obsessed with the customer.
- Willingness to experiment, and comfortable creating a ‘fail fast, learn fast’ culture.
- Courage to provide objective opinions, especially when evaluating go/no-go innovation decisions.
- Experience partnering closely with Medical, Legal, Regulatory and Compliance to execute campaigns within guidelines.
- Prior success navigating large matrixed organization and collaborating across multiple, diverse stakeholders to drive results.
- Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.
- Demonstrate a breadth of diverse leadership experiences and capabilities including: the ability to effectively influence senior leaders and colleagues at all levels of the organization.
- Demonstrated business acumen, strong analytical skills, strategic mindset and conceptual problem-solving skills.
- Self-motivated with demonstrated ability to thrive under strong collaboration and communications skills; outstanding writing and presentation skills; strong project, ability to influence without authority, time management and organizational skills.
- Strong email modular design system, Excel, Tableau, Power point skills.
- Role model for the Pfizer Values (Courage, Excellence, Equity, Joy).
- Comfortable working and performing within emerging, evolving and ambiguous environments.
Benefits
Comp & perks- Health benefits to include medical, prescription drug, dental and vision coverage.
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
- Paid vacation, holiday and personal days.
- Paid caregiver/parental and medical leave.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM principlescustomer segmentationpersonalizationcampaign designcustomer journeyslife cycle marketingdynamic modular personalizationnext best messagenext best actioncampaign optimization
Soft Skills
human-centered mindsetwillingness to experimentcourage to provide objective opinionscollaborationinfluencestrategic mindsetconceptual problem-solvingself-motivatedtime managementorganizational skills
Certifications
Bachelor's degree