Senior Manager, US CRM

Pfizer

. Driving CRM strategies and priorities to ensure success in developing deeper relationships with key targets for key brands .

Posted 4/30/2026full-timeFlorida, Illinois, New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $124,400 - $207,400 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Driving CRM strategies and priorities to ensure success in developing deeper relationships with key targets for key brands
Collaborating with a broad range of commercial brand teams and cross-functional partners involved with the development, execution, analysis and actionable insights of CRM-related strategies and activities
Partnering with marketing / commercial, Operations, MAR TECH and analytics teams to: Action on each of the various brand teams’ comprehensive strategy plan to manage Pfizer interactions with targets across touchpoints, including campaigns, customer journey and omnichannel orchestration, personalization, and decisioning
Defining the necessary data attributes and audiences for the CRM Personalization strategy and partnering cross-functionally to implement
Leading the development of CRM program orchestrated contact targeting, reach and frequency strategies for sustained HCP engagement and ongoing Rx writing behavior changes
Developing CRM learning agendas, measurement plans and segment level testing plans. Implementing tests, analyze results and present key insights and campaign optimization recommendations with key stakeholders
Partnering with product/brand marketing, analytics, paid media, and digital to create data-driven omni-channel communication and experiences based upon the target’s individual needs
Optimizing KPIs across journey planning, activation, measurement and optimization, including volumes and prescribing mix
Applying scaled insights and CRM execution across the adoption path
Identifying experience friction points across omnichannel journeys and assess where CRM can play a role to increase engagement, conversion and Lifetime Value (LTV)
Auditing existing lifecycle content types & content quality to identify gaps and opportunities
Developing CRM segment level content strategy, touch point message maps and creative briefs for CRM campaign programs
Leading creative best practices for modular email design, SMS, MMS, Direct Mail, website CRM 1P & 0P data registration pages
Initiating CRM campaign deployment requests, tag reporting meta data, track and manage campaign status via CRM Operations project execution systems
Developing, vet and align on CRM campaign feasibility technical requirements and BRD
Participating in all cross functional CRM project status meetings, leading the CRM channel tactics agenda and next steps.
Managing relationships with internal cross-functional colleagues and external agencies to leverage their expertise and ensure successful execution of CRM initiatives
Acting as a key enabler in building a strong culture and driving the Chief Marketing Office’s disruptive innovation agenda
Staying informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth

Requirements

What you’ll need

Bachelor’s degree with 7+ years of relevant experience
Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization
Experience with end-to-end designing and executing CRM campaigns including customer journeys, behavioral/clinical/claims based triggered programs, progressive profiling, life cycle marketing, dynamic modular personalization, next best message, next best action, batch campaigns, and new product introductions
Experience testing and optimizing campaigns over time to maximize response rates and ROI
Demonstrate a human-centered mindset – being obsessed with the customer
Willingness to experiment, and comfortable creating a ‘fail fast, learn fast’ culture
Courage to provide objective opinions, especially when evaluating go/no-go innovation decisions
Experience partnering closely with Medical, Legal, Regulatory and Compliance to execute campaigns within guidelines
Prior success navigating large matrixed organization and collaborating across multiple, diverse stakeholders to drive results
Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery
Demonstrate a breadth of diverse leadership experiences and capabilities including: the ability to effectively influence senior leaders and colleagues at all levels of the organization
Demonstrated business acumen, strong analytical skills, strategic mindset and conceptual problem-solving skills
Self-motivated with demonstrated ability to thrive under
Strong collaboration and communications skills; outstanding writing and presentation skills; strong project, ability to influence without authority, time management and organizational skills
Strong email modular design system, Excel, Tableau, Power point skills
Role model for the Pfizer Values (Courage, Excellence, Equity, Joy)
Comfortable working and performing within emerging, evolving and ambiguous environments

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM strategiescustomer segmentationpersonalizationcampaign designlifecycle marketingdynamic modular personalizationnext best messagenext best actioncampaign optimizationdata-driven communication

Soft Skills

human-centered mindsetcollaborationcommunicationinfluence without authoritytime managementorganizational skillsstrategic mindsetproblem-solvingself-motivatedleadership