Director, Institutional Customer Marketing, Platforms

Pfizer

Director of Institutional Customer Marketing managing strategy and execution for US Hospital's marketing initiatives. Collaborating across teams to enhance customer engagement and business growth.

Posted 4/17/2026full-timeNew York City • Florida, Illinois, New York, Pennsylvania • 🇺🇸 United StatesLead💰 $162,900 - $271,500 per yearWebsite

About the role

Key responsibilities & impact

Responsible for marketing strategy and execution for Customer Engagement and New Business Opportunities
Develop marketing and brand strategy plans based on data-driven insights
Manage execution of marketing plans including overseeing content and asset development
Collaborate with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose
Develop and execute the US Hospital customer adboards
Manage budget, internal and external teams and agency resources

Requirements

What you’ll need

Bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7 years of experience; OR a PhD with 5+ years of experience
Experience in pharmaceuticals, medical device or related industry and/or in Sales, Marketing or Communications
Degree in Marketing or Communications preferred
Strong understanding of marketing best practices, strategy and tactical execution
Strong knowledge of healthcare and biopharmaceuticals industries
Preferred knowledge of hospital generics / sterile injectables and Biosimilars market
Preferred experience supporting sales teams
Ability to manage multiple and diverse product lines and customer segments
Understanding of financial performance measures and/or P&L management experience
Experience working with agency partners and/or leading agency partner relationships
Strong project management experience
Strong leadership skills
Proactive self-starter
Analytical and problem-solving skills
Excellent written and oral communications skills

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage
Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
Eligibility to participate in share based long term incentive program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategybrand strategydata-driven insightscontent developmentasset developmentbudget managementP&L managementproject managementtactical executionsales support

Soft Skills

leadershipproactive self-starteranalytical skillsproblem-solving skillswritten communicationoral communicationcollaborationteam managementorganizational skillsinterpersonal skills

Certifications

Bachelor's degreeMaster's degreePhD