Pfizer

Director, HCP Marketing

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • Pennsylvania • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $162,900 - $271,500 per year

Job Level

Lead

About the role

  • NVAF Marketing lead -- optimize core NVAF promotion
  • Lead Retail HCP Promotional Campaign strategy and development
  • Identify, commercialize new NVAF data and relevant guidelines
  • Build and evolve retail and NVAF strategy through advanced analytics, research, targeting
  • Lead patient subpopulation evaluation & opportunity assessment
  • Improve NVAF Rx adherence
  • Inform NVAF specific content development for POA
  • Identify and recommend novel ways to increase awareness of DOAC benefits in underserved communities via HCPs
  • Serve as POC for retail CV Field Force
  • Serve as CV STEM executional optimization brand lead
  • Evolve HCP commercial strategy short term and in peri-LOE phase
  • Optimize and innovate field force digital sales tools via the E-Source digital sales presentation platform
  • Pull through NVAF market expansion strategies to the field force
  • Serve as Dynamic Targeting and Dynamic Content (AI initiatives) brand lead

Requirements

  • Bachelor’s degree with 8+ years, Master’s degree with 7+ years, or PhD/PharmD with 5+ years of sales and/or marketing pharmaceutical experience
  • Demonstrated expertise and success in leading the development & execution of strategic/ tactical/measurement plans
  • Strong business acumen, problem solving, judgment & collaboration skills
  • Strong analytical capabilities and ability to uncover and apply insights
  • Demonstrated focus on advancing health equity through HCP activation
  • Ability to engage and influence cross-functional team members across an alliance, even without direct reporting relationships
  • Exceptional written and verbal communication skills
  • Demonstrated ability to successfully manage advertising and/or other agencies
Benefits
  • 401(k) plan with Pfizer Matching Contributions
  • Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental, and vision coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
advanced analyticsstrategic planningtactical executionmeasurement plansmarket expansion strategiespatient subpopulation evaluationcontent developmentdigital sales tools optimizationHCP promotional campaign strategyDOAC benefits awareness
Soft Skills
business acumenproblem solvingjudgmentcollaborationanalytical capabilitiesinsight applicationengagementinfluencecommunicationagency management