Director, HCP Marketing

Pfizer

Director of HCP Marketing for ELIQUIS at Pfizer, leading marketing strategies focused on healthcare professional insights and engagement. Driving innovative promotional campaigns and team collaboration to enhance market leadership.

Posted 4/16/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesLead💰 $162,900 - $271,500 per yearWebsite

About the role

Key responsibilities & impact

NVAF Marketing lead -- optimize core NVAF promotion
Lead Retail HCP Promotional Campaign strategy and development
Identify, commercialize new NVAF data and relevant guidelines
Build and evolve retail and NVAF strategy through advanced analytics, research, targeting
Lead patient subpopulation evaluation & opportunity assessment
Improve NVAF Rx adherence
Inform NVAF specific content development for POA
Identify and recommend novel ways to increase awareness of DOAC benefits in underserved communities via HCPs
Serve as POC for retail CV Field Force
Serve as CV STEM executional optimization brand lead
Evolve HCP commercial strategy short term and in peri-LOE phase
Optimize and innovate field force digital sales tools via the E-Source digital sales presentation platform
Pull through NVAF market expansion strategies to the field force
Serve as Dynamic Targeting and Dynamic Content (AI initiatives) brand lead

Requirements

What you’ll need

Bachelor’s degree with 8+ years, Master’s degree with 7+ years, or PhD/PharmD with 5+ years of sales and/or marketing pharmaceutical experience
Demonstrated expertise and success in leading the development & execution of strategic/ tactical/measurement plans
Strong business acumen, problem solving, judgment & collaboration skills
Strong analytical capabilities and ability to uncover and apply insights
Demonstrated focus on advancing health equity through HCP activation
Ability to engage and influence cross-functional team members across an alliance, even without direct reporting relationships
Exceptional written and verbal communication skills
Demonstrated ability to successfully manage advertising and/or other agencies

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental, and vision coverage

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

advanced analyticsstrategic planningtactical executionmeasurement plansmarket expansion strategiespatient subpopulation evaluationcontent developmentdigital sales tools optimizationHCP promotional campaign strategyDOAC benefits awareness

Soft Skills

business acumenproblem solvingjudgmentcollaborationanalytical capabilitiesinsight applicationengagementinfluencecommunicationagency management