Director, GTM & Campaigns

Pfizer

. Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience.

Posted 4/8/2026full-timeNew York City • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience.
Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns.
Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices.
In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles.
Define and execute creative communications and integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas.
Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan.
Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI.
Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties.
Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, ensuring excellence in creative, production, and operational delivery.
Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data-driven insights.
Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas.

Requirements

What you’ll need

Must-Have BA/BS with 8 + years of experience and/or MBA/MS with 7+ years of experience, and/ OR PhD or JD with 5+ years of experience.
8+ years of experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organization
Industry experience in pharma, healthcare/digital health, or CPG preferred.
Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment.
Strong financial stewardship skills, including budget ownership and resource allocation.
Demonstrated ability to influence and collaborate across senior leadership and cross-functional teams.
Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact.
Fluency in paid, owned, earned and shared strategies and journey based planning.
Excellent oral and written communication skills; executive presence and stakeholder management capabilities.
Strong quantitative background, which should include data management, analytics, market research, performance marketing and optimization, KPI tracking, dashboard management.
Experience leading integrated marketing strategies across omnichannel ecosystems.
Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies.
Understanding of global regulatory and compliance frameworks relevant to marketing and product launches.
Track record of driving operational excellence and change management in large-scale initiatives.
Demonstrated agility and adaptability in dynamic business environments.
Passion for innovation and improving patient outcomes through strategic marketing.
Proficiency in Microsoft applications and familiarity with marketing technology platforms.

Benefits

Comp & perks

Eligible for Relocation Package – N/A
Secondment 9 months
Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingcommercial strategygo-to-market leadershipbudget managementdata managementanalyticsmarket researchperformance marketingKPI trackingomnichannel strategy

Soft Skills

project managementinfluencecollaborationcommunicationexecutive presencestakeholder managementagilityadaptabilityinnovationcreative inspiration

Certifications

BABSMBAMSPhDJD