Pfizer

Director, GTM & Campaigns

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Lead

About the role

  • Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience.
  • Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns.
  • Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices.
  • In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles.
  • Define and execute creative communications and integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas.
  • Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan.
  • Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
  • Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI.
  • Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties.
  • Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, ensuring excellence in creative, production, and operational delivery.
  • Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data-driven insights.
  • Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas.

Requirements

  • Must-Have BA/BS with 8 + years of experience and/or MBA/MS with 7+ years of experience, and/ OR PhD or JD with 5+ years of experience.
  • 8+ years of experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organization
  • Industry experience in pharma, healthcare/digital health, or CPG preferred.
  • Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment.
  • Strong financial stewardship skills, including budget ownership and resource allocation.
  • Demonstrated ability to influence and collaborate across senior leadership and cross-functional teams.
  • Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact.
  • Fluency in paid, owned, earned and shared strategies and journey based planning.
  • Excellent oral and written communication skills; executive presence and stakeholder management capabilities.
  • Strong quantitative background, which should include data management, analytics, market research, performance marketing and optimization, KPI tracking, dashboard management.
  • Experience leading integrated marketing strategies across omnichannel ecosystems.
  • Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies.
  • Understanding of global regulatory and compliance frameworks relevant to marketing and product launches.
  • Track record of driving operational excellence and change management in large-scale initiatives.
  • Demonstrated agility and adaptability in dynamic business environments.
  • Passion for innovation and improving patient outcomes through strategic marketing.
  • Proficiency in Microsoft applications and familiarity with marketing technology platforms.
Benefits
  • Eligible for Relocation Package – N/A
  • Secondment 9 months
  • Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingcommercial strategygo-to-market leadershipbudget managementdata managementanalyticsmarket researchperformance marketingKPI trackingomnichannel strategy
Soft Skills
project managementinfluencecollaborationcommunicationexecutive presencestakeholder managementagilityadaptabilityinnovationcreative inspiration
Certifications
BABSMBAMSPhDJD