The Senior Manager, Institutional Customer Marketing, is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio
Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more
Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers
Maintain and update content on Pfizer Hospital website, in partnership with agency and Pfizer development partners
Manage print resource utilization and distribution to support field force needs
Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets
Monitor marketing tactical performance
Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities
Monitor Pfizer Digital Readiness Team (DRT) Guidelines to ensure that all sterile injectable digital assets are compliant with the latest guidelines
Coordinate with Regulatory on required updates, as needed
In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis
Support development of marketing strategies and product launch plans, leveraging effective omnichannel approaches to drive effective customer communication and engagement, in partnership with Director, Institutional Customer Marketing, Platforms and Director, Institutional Customer Marketing, Brands
Support content development at relevant sterile injectables conventions and congresses
Collaborate with Marketing and Communication colleagues to drive adoption of implementation of omnichannel marketing best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.)
Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complementary customer communication regarding platform and brand product availability and supply status

Requirements

Undergraduate degree in marketing, business, or related area
7+ years’ experience in pharmaceutical marketing and/or sales
Experience developing marketing assets and content; website management or development experience preferred
Strong project management experience; track record of reliable and timely marketing planning and execution
Demonstrated understanding of how marketing strategy and tactics advance business results
Overall marketing skills including marketing strategy; customer targeting; tactical planning; marketing piece creation; digital advertising and social media; measurement and reporting
Experience working with agency partners preferred
Strong knowledge of healthcare and biopharmaceuticals industries
Preferred knowledge of hospital generics / sterile injectables market
Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.)
Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills
Excellent written and oral communications skills, including presentation/PowerPoint skills
Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure
Proactive self-starter, and able to work independently
Team player
Entrepreneurial mindset
Sterile Injectable, Surgical and/or Biosimilar experience preferred
MBA preferred

Benefits

401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
paid vacation
holiday and personal days
paid caregiver/parental and medical leave
health benefits to include medical, prescription drug, dental and vision coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategytactical planningdigital advertisingsocial mediaproject managementcontent developmentwebsite managementmarketing piece creationmeasurement and reportingsales tools

Soft Skills

influencenegotiationstakeholder managementwritten communicationoral communicationpresentation skillsteam playerproactive self-starterability to work under pressuretime management

Certifications

MBA