Brand Performance and Planning Director

Pfizer

. Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities .

Posted 4/7/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesLead💰 $176,600 - $294,300 per yearWebsite

About the role

Key responsibilities & impact

Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities
Connect reporting insights to provide recommendations
Test hypotheses to understand root causes behind performance gaps as well as performance drivers
Support retail and non-retail channel pull-through strategy development based on analytical assessment of the environment and opportunities available
As part of a cross functional team, ideate around potential solutions to address consumer vaccination barriers and design special projects to close gaps
Support spend optimization to drive greatest impact within annual budget
Monitor operating expense budget to ensure overall brand execution within budget
Engage cross functional ecosystem to represent US perspective in COVID strain selection activities
Lead annual brand planning cycle including forecasting, operating plan, and brand strategy
Plan and prioritize brand access & reimbursement confidence activities ahead of in-season execution
Plan brand working sessions to support strategy development

Requirements

What you’ll need

BA or BS required
8+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
MBA preferred with 7+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
Demonstrated strategic, analytical, and problem‑solving skills
Proven retail pharmacy acumen
Strong collaboration, communication, and influence capabilities across complex matrix environments
Ability to operate effectively in ambiguity and manage multiple priorities in a fast‑paced environment

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisperformance data interpretationhypothesis testingbudget monitoringforecastingstrategic planningspend optimizationbrand strategy developmentanalytical assessmentconsumer behavior analysis

Soft Skills

strategic thinkinganalytical skillsproblem-solvingcollaborationcommunicationinfluenceadaptabilityprioritizationcross-functional teamworkoperating in ambiguity

Certifications

BABSMBA