
Brand Performance and Planning Director
Pfizer
full-time
Posted on:
Location Type: Office
Location: New York City • New York • Pennsylvania • United States
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Salary
💰 $176,600 - $294,300 per year
Job Level
About the role
- Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities
- Connect reporting insights to provide recommendations
- Test hypotheses to understand root causes behind performance gaps as well as performance drivers
- Support retail and non-retail channel pull-through strategy development based on analytical assessment of the environment and opportunities available
- As part of a cross functional team, ideate around potential solutions to address consumer vaccination barriers and design special projects to close gaps
- Support spend optimization to drive greatest impact within annual budget
- Monitor operating expense budget to ensure overall brand execution within budget
- Engage cross functional ecosystem to represent US perspective in COVID strain selection activities
- Lead annual brand planning cycle including forecasting, operating plan, and brand strategy
- Plan and prioritize brand access & reimbursement confidence activities ahead of in-season execution
- Plan brand working sessions to support strategy development
Requirements
- BA or BS required
- 8+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
- MBA preferred with 7+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
- Demonstrated strategic, analytical, and problem‑solving skills
- Proven retail pharmacy acumen
- Strong collaboration, communication, and influence capabilities across complex matrix environments
- Ability to operate effectively in ambiguity and manage multiple priorities in a fast‑paced environment
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisperformance data interpretationhypothesis testingbudget monitoringforecastingstrategic planningspend optimizationbrand strategy developmentanalytical assessmentconsumer behavior analysis
Soft Skills
strategic thinkinganalytical skillsproblem-solvingcollaborationcommunicationinfluenceadaptabilityprioritizationcross-functional teamworkoperating in ambiguity
Certifications
BABSMBA