Director, BRAF/MEK Lung Strategy Lead

Pfizer

. manage all BRAF Lung-specific promotional strategy and assets .

Posted 4/3/2026full-timeNew York City • Illinois, New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $162,900 - $271,500 per yearWebsite

About the role

Key responsibilities & impact

manage all BRAF Lung-specific promotional strategy and assets
work with other indication leads (melanoma and CRC) to develop the overall Pan-tumor/brand strategy
help shape strategy of consumer activities across the lung indication
develop and execute Lung strategic plan and promotional efforts across all key stakeholders (i.e. HCPs, patients, advocacy, access stakeholders, health systems)
lead BRAF/MEK portion of Lung Field-Based Strategy Team (FBST) and build insights into BRAF/MEK lung promotional approach
engage with field team members and KOLs as appropriate to stay up-to-date on BRAF Lung competitive landscape and key business drivers
lead BRAF Lung messaging and execution for BRAFTOVI+MEKTOVI and seamlessly integrate into promotional tactics
ensure BRAFTOVI+MEKTOVI NSCLC is positioned appropriately in personal and non-personal promotional activities across the BRAFTOVI/MEKTOVI portfolio as well as the Lung Cancer portfolio (LORBRENA)
prepare and present key business updates to internal leadership
partner with Indication Leads to develop consumer strategy and media plan for BRAFTOVI + MEKTOVI
collaborate with Indication Leads to develop consumer media plan and execution
serve as active member on advocacy cross-functional team to support partnership opportunities

Requirements

What you’ll need

BA/BS required; advanced degree preferred
8+ years of pharmaceutical marketing preferred; 7+ years with MS/MBA
Previous in-line US/global Marketing experience required
Experience in working with different channels i.e. digital
Strong project management skills, including ability to lead multiple projects simultaneously
Ability to translate strategy and analysis to a tactical, executable level to drive brand success
Strong team player with demonstrated ability to collaborate with experts from cross-functional areas
Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management, including negotiation skills
High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate
Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance

Benefits

Comp & perks

comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments
401(k) plan with Pfizer Matching Contributions
additional Pfizer Retirement Savings Contribution
paid vacation
holiday and personal days
paid caregiver/parental and medical leave
health benefits to include medical, prescription drug, dental and vision coverage

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Applicant Tracking System Keywords

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Hard Skills & Tools

pharmaceutical marketingdigital marketingproject managementbrand strategypromotional strategyconsumer strategymedia planningtactical executionadvertising managementbusiness performance analysis

Soft Skills

collaborationcommunicationnegotiationleadershipinitiativecreativityautonomyteam playerbusiness acumeninsight generation

Certifications

BA/BSMS/MBA