Deliver a world class, direct response strategies and tactics
Partner with product/brand marketing teams to translate their respective marketing objectives and strategies into the CRM channel strategy
Leverage AI tools to improve efficiency and efficacy to deliver omnichannel campaigns
Collaborate with a broad range of commercial brand teams and cross-functional partners involved with the development, execution, analysis and actionable insights of CRM-related strategies and activities
Lead the development of CRM program orchestrated contact targeting, reach and frequency strategies for sustained HCP engagement
Develop CRM learning agendas, measurement plans and segment level testing plans
Optimize KPIs across journey planning, activation, measurement and optimization, including volumes and prescribing mix
Identify experience friction points across omnichannel journeys and assess where CRM can play a role to increase engagement, conversion and Lifetime Value (LTV)
Audit existing lifecycle content types & content quality to identify gaps and opportunities

Requirements

Bachelor’s degree with 7+ years of relevant experience
Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization
Experience with end-to-end designing and executing CRM campaigns including customer journeys, behavioral/clinical/claims based triggered programs, progressive profiling, life cycle marketing, dynamic modular personalization, next best message, next best action, batch campaigns, and new product introductions
Experience testing and optimizing campaigns over time to maximize response rates and ROI
Demonstrate a human-centered mindset – being obsessed with the customer
Willingness to experiment, and comfortable creating a ‘fail fast, learn fast’ culture
Courage to provide objective opinions, especially when evaluating go/no-go innovation decisions
Experience partnering closely with Medical, Legal, Regulatory and Compliance to execute campaigns within guidelines
Prior success navigating large matrixed organization and collaborating across multiple, diverse stakeholders to drive results
Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery
Demonstrate a breadth of diverse leadership experiences and capabilities including: the ability to effectively influence senior leaders and colleagues at all levels of the organization
Demonstrated business acumen, strong analytical skills, strategic mindset and conceptual problem-solving skills
Self-motivated with demonstrated ability to thrive under strong collaboration and communications skills; outstanding writing and presentation skills; strong project, ability to influence without authority, time management and organizational skills
Strong email modular design system, Excel, Tableau, Power point skills
Role model for the Pfizer Values (Courage, Excellence, Equity, Joy)
Comfortable working and performing within emerging, evolving and ambiguous environments.

Benefits

401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM principlescustomer segmentationpersonalizationcampaign designcustomer journeysbehavioral programslife cycle marketingdynamic modular personalizationcampaign optimizationROI maximization

Soft Skills

human-centered mindsetwillingness to experimentcourage to provide objective opinionscollaborationinfluence without authoritystrategic mindsetconceptual problem-solvingself-motivatedtime managementorganizational skills