Senior Customer Engagement Manager
Pfizer
full-time
Posted on:
Location Type: Office
Location: Shanghai • China
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Job Level
About the role
- Develop and implement comprehensive patient support and engagement programs.
- Establish patient satisfaction and continuous service improvement initiatives.
- Coordinate with internal and external teams for seamless service delivery.
- Develop innovative insurance collaboration models and coordinate with market access team.
- Develop and execute social media strategy across major platforms.
- Manage digital KOL and patient influencer collaboration programs.
- Track and analyze engagement metrics across all channels and optimize strategies.
Requirements
- Bachelor’s degree in marketing, Digital Media, Public Health, or related field.
- 5 years of experience in the pharmaceutical industry in roles related to patient marketing, patient engagement, or similar functions, with at least 3 years of experience in consumer marketing, internet platforms, and social media platforms.
- Proven experience in social media campaigns, referral systems, or insurance collaborations.
- Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders) is ideal.
- Knowledge of digital analytics and patient-centric solution design.
Benefits
- Health insurance
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
patient support programspatient engagement programssocial media strategydigital analyticsinsurance collaboration modelsconsumer marketingreferral systemschronic disease managementpatient-centric solution design
Soft Skills
communicationcoordinationcollaborationservice improvementinnovation
Certifications
Bachelor’s degree in marketingBachelor’s degree in Digital MediaBachelor’s degree in Public Health