Pfizer

Director, BRAF Pan-Tumor Marketing – Secondment

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Illinois, New York, Pennsylvania • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead development of Media Strategy (HCP and Consumer) in collaboration with indication leads and lead execution of media tactics with agency(s).
  • Manage execution of Pan-Tumor marketing campaign and cross-tumor marketing execution.
  • Lead peer-to-peer strategy and third party programs, including management of speaker program content and speaker bureau.
  • Lead Congress Strategy and act as escalation point for congress execution with cross-functional partners and team.
  • Liaise with Account Marketing Lead and Payer Marketing teams to ensure that brand strategies are executed by those marketing teams.
  • Lead development and execution of Melanoma promotional efforts across all key stakeholders (i.e. HCPs, patients, health systems).
  • Collaborate with Melanoma Strategy Lead in development of Melanoma Strategy for BRAFTOVI & MEKTOVI.
  • Engage with field team members and KOLs as appropriate to stay up-to-date on Melanoma competitive landscape and key business drivers.
  • Collaborate with ISE (Insights Strategy & Execution) Team to derive insights from market research and performance and analytics reports across the Melanoma business.

Requirements

  • BA/BS with 8+ years of experience.
  • Demonstrated experience that focus on the customer and leverages innovative ways of reaching those customers.
  • Strong project management skills, including ability to lead multiple projects simultaneously.
  • Ability to translate strategy and analysis to a tactical, executable level to drive brand success.
  • Strong team player with demonstrated ability to collaborate with experts from cross-functional areas.
  • Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management.
  • High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create, and innovate.
  • Demonstrated ability to manage advertising and other agencies to produce resources that impact business performance.
Benefits
  • Limited travel (10-20%) will be required for customer meetings, congresses and internal engagements.
  • Eligible for Relocation Package – NO
  • Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media strategy developmentmarketing campaign executionpeer-to-peer strategycongress strategymarket researchperformance analyticsproject managementbrand strategy executionpromotional effortscustomer engagement
Soft skills
collaborationcommunicationteam playerbusiness acumeninitiativecreativityproactivityleadershipstrategic thinkingproblem-solving
Certifications
BA/BS