Pfizer

Global Marketing Director, Consumer Lead

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: Collegeville • New York, Pennsylvania • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $156,600 - $261,000 per year

Job Level

Senior

About the role

  • Build a comprehensive Patient Activation Strategy for Hympavzi
  • Conduct insights development and content creation
  • Support regional/local execution efforts
  • Work cross-functionally with global hemophilia organization
  • Collaborate with US Hympavzi Team and other offices to assess hemophilia treatment journey
  • Lead Patient Segmentation strategy for local implementation
  • Raise awareness of unmet clinical needs in Hemophilia Treatment
  • Define success and establish KPIs for Patient Strategic Imperatives
  • Manage unbranded and branded messaging to consumers
  • Develop targeted messaging and communications strategy
  • Lead development of consumer campaigns in collaboration with partners

Requirements

  • BA/BS degree required
  • 8+ years of pharmaceutical industry experience in marketing, strategy and new product launch
  • Strategic cross functional leadership experience including in-market experience and above country/regional scope
  • Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions
  • Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
  • Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics
  • Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations
  • Demonstrated success in independently developing, executing, and measuring cross-channel HCP and/or Consumer marketing programs
  • Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies
  • Excellent verbal and written communication skills for a wide variety of audiences
  • Strong analytical skills, detail oriented, action-driven and creative
  • Excellent project management skills
  • Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity
  • Track record of pushing boundaries and not accepting status quo
  • Be a team player and focused on Pfizer values
  • Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations
Benefits
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental and vision coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
patient activation strategycontent creationpatient segmentation strategyKPI establishmentconsumer campaignscross-channel marketing programsinsights developmentstrategic decision makingmarketing strategynew product launch
Soft skills
analytical skillsstrategic thinkingcollaborationcommunication skillsproject managementleadershipadaptabilityteam playercreativityproblem-solving
Certifications
BA/BS degree