US Hospital Marketing and Communications Lead
Pfizer
full-time
Posted on:
Location Type: Office
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $204,700 - $341,100 per year
Job Level
Senior
About the role
- Collaborate closely with US Hospital and Biosimilars Portfolio leads and serve as key partner for developing, implementing, and executing Customer Marketing and Communications strategies and initiatives in support of business strategies
- Work in close alignment with GH&B Business Operations
- Strategy development and tactical execution require close partnership within US Commercial organization (including Portfolio, Pricing & Commercial Operations, Sales, Account Management), GH&B (including Business Operations, Manufacturing, Portfolio & Lifecycle Management, Commercial Effectiveness), and other key Pfizer functions (Corporate Affairs, Medical, Chief Marketing Office)
- Serve as lead for Business Operations with several key responsibilities: Operating Plan/Latest Estimate/Monthly Performance Captain – work closely with Finance and Portfolio leads to develop timelines and create/finalize presentation decks for US Commercial
- Work closely with US Commercial lead and Business Coordinator to schedule LT meetings and agendas
- Liaise with GH&B Business Operations to ensure alignment
- LT in-person meeting / offsite agenda planning and workshop leadership
- Special projects to support cross-functional, LT level initiatives; may include culture and engagement, talent planning, cross-functional project management, etc.
- Lead Marketing organization with several key responsibilities:
- Partner with US Commercial portfolio teams and sales leaders to build, develop and refine marketing and selling strategies for key products, platforms, and portfolios based upon key market trends, customer needs, and competitive offerings to support product growth and achievement of financial goals
- Develop and execute the US Commercial market research strategy in partnership with Portfolio leaders, and Business Analytics for marketing specific initiatives; develop innovative marketing strategy, customer engagement and tactics
- Lead cross functional stakeholders to prioritize opportunities, build business cases to secure approval to implement recommended marketing initiatives
- Provide customer facing teams with necessary support including appropriate tools, messages, and value propositions to drive US Commercial product growth
- Lead convention strategy for the US Commercial business and manage execution
- Oversee the CoLab agency relationship and manage the US Commercial marketing budget
- Align closely with the Chief Marketing Office to ensure marketing excellence and to accelerate adoption of new marketing and data resources
- Lead Customer Communications team with several key responsibilities:
- Lead customer communications, including product availability, supply and pricing messaging, colleague engagement, and field force communications; execute customer communications plan and media responses in close collaboration with Corporate Affairs and in alignment with broader Pfizer and GH&B objectives
- Leverage key channels to drive reach of transactional messaging, including via customer webinars, 2-way RTEs, customer letters, etc.
- Manage customer communications for the rollout of information for New Product Launches, Return-to-Markets, etc.
- Provide customer, related customer-facing colleague, and leader communications support to ensure alignment to the US Commercial business, including but not limited to the US Commercial Leadership Team
- Oversee planning for annual Plan of Action (POA) meeting and quarterly town halls, including support of leader content development
- Transform the go-to-market model and win the digital race in pharma, including identification of new technologies and digital capabilities to transform the customer experience
- Collaborate with US Commercial LT, GH&B LT, including Manufacturing, and other key functions including but not limited to Corporate Affairs, Medical, etc. to advance US Supply and Market Sustainability objectives
- Serve as People Leader for seven (7) direct Customer Marketing & Communication reports
Requirements
- At least 12+ years of broad pharmaceutical experience (sales, marketing, operations, finance, project management and communications); US Commercial experience preferred
- Excellent strategic and verbal/written communication skills a must
- Emotional intelligence, including poise and business maturity to manage confidential information and gain credibility with senior leaders
- Ability to effectively navigate ambiguity (high learning agility) and develop paths forward to successfully execute and drive results
- Ability to work on multiple projects with a wide range of constituents, with a proven track record of being able to collaborate, prioritize, and achieve successful outcomes
- A high degree of self-direction with the ability to constantly seek innovative ways to achieve goals in an efficient and timely manner
- Well-developed organizational skills to manage multiple projects and priorities coupled with a pro-active, results-oriented willingness to drive changes across the organization, while working effectively with cross-functional teams in a matrix environment
- Bachelor’s degree required; MBA preferred
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical experiencesalesmarketingoperationsfinanceproject managementcommunicationsmarket research strategycustomer engagementdigital capabilities
Soft skills
strategic communicationverbal communicationwritten communicationemotional intelligencenavigating ambiguitycollaborationprioritizationself-directionorganizational skillsresults-oriented
Certifications
Bachelor's degreeMBA