
Director, International MROI Data Science Lead
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: Walton Oaks • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
Tech Stack
AWSAzureCloudGoogle Cloud PlatformPythonSQL
About the role
- Lead development and enhancement of MMM models for multiple brands/markets.
- Design and maintain ROI optimization frameworks & budget allocation scenarios.
- Combine MMM with experimentation, digital attribution & forecasting.
- Own MMM roadmap, vendor management.
- Build insights playbooks and support annual brand planning & investment decisions.
- Ensure robust data pipelines, data quality, and governance for marketing analytics datasets.
- Lead cross-functional team of data scientists & data engineers fostering innovation, technical excellence, and continuous learning.
- Present insights and recommendations to senior stakeholders in clear, actionable formats.
Requirements
- Extensive relevant experience in data science/advanced analytics, including proven time in managerial roles.
- Significant hands-on expertise in Marketing Mix Modeling, including regression analysis, time series, Bayesian methods, and causal inference.
- Experience with open-source MMM frameworks (e.g., Lightweight MMM, Robyn, PyMC-based models)
- STEM (Science, Technology, Engineering, Mathematics) majors with quantitative emphasis – Statistics, Computer Science, Operations Research, Economics, Engineering etc.
- Industry or consulting experience, along with project management skills strongly preferred.
- Proficient in Python and/or R, with solid understanding of advanced statistics.
- Strong hands-on experience in MMM development & deployment.
- Familiarity with incrementality testing, experimental design, causal inference.
- Ability to build, validate, and maintain scalable MMM pipelines.
- Knowledge of cloud environments (AWS/GCP/Azure), SQL, and data engineering workflows.
Benefits
- Flexible working hours
- Professional development opportunities
- Health insurance
- 401(k) matching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Marketing Mix Modelingregression analysistime seriesBayesian methodscausal inferencePythonRadvanced statisticsincrementality testingexperimental design
Soft skills
leadershipcross-functional team managementcommunicationinnovationtechnical excellencecontinuous learningpresentation skillsstakeholder managementproject management