Marketing

• Lead Payer Marketing for the Eliquis Brand Team including the development of market access-related strategies and tactics, patient support, contracting and brand forecasting in collaboration with the USMA organization, BMS Alliance counterparts and PFE cross functional colleagues.
• Oversee team of payer marketers demonstrating a collaborative and people first mindset and development of team members (shadowing, mentoring, etc)
• Deep ownership and understanding of all components of brand GTN including WAC strategy, payer channel strategy, GTN forecasting analysis and variances, inventory and rebates.
• Partner with cross functional leads including Sales, Customer Engagement, Medical, Legal and US Market Access to set payer channel priorities and identify growth or optimization opportunities (e.g., Government programs strategy, Contracting strategy, Corporate Affairs/IR activities)
• Lead affordability strategy with US HCP & Consumer brand leads to establish innovative plans and deliver resources (copay cards, FTOs, etc.) that mitigate barriers to optimal patient care and access to the Brand
• Responsible for alignment with finance team on the annual operating plan including revenue and expense recommendations related to GTN and overall access
• Represent PFE position with the Alliance Negotiating Team in contracting discussions with payers and PBMs; collaborate with cross-functional colleagues to assess implications of contracting decisions, develop a one-Pfizer perspective, and advocate for Pfizer’s position to the Alliance
• Partner with the Pfizer Payer & Channel Access (PCA) organization to evolve the payer value proposition and maintain unrestricted patient access; Explore opportunities for new payer partnerships
• Oversee management of the payer creative agencies of record and payer budget
• Align closely with Sales and PCA leadership to develop semi-annual POAs and incorporate CFC feedback into focused activities to grow the oral anticoagulant (OAC) class and further entrench ELIQUIS leadership
• Support the Internal Medicine Lead for Operating Plans, leadership presentations, performance reporting and updates, and OpEx management
• Foster positive team culture characterized by collaboration, mutual respect, transparency, and trust to bring JOY, while aligning to the larger brand team culture

Senior Director, Lead Payer Marketing

Marketing Coordinator

Senior Director, HCP Marketing Lead

Customer Lifecycle & Retention Manager

VP, Partnership Marketing