Senior Manager, Integrated Media Strategy
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $120,800 - $201,400 per year
Job Level
Senior
About the role
- Develop media strategy across paid, owned and earned channels in partnership with key constituents
- Cultivate deep understanding of Primary Care products and Therapeutic Area landscape, in an effort to orchestrate the optimal media and audience strategies
- Leverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations
- Optimize media mix based on new data and insight into campaign performance
- Uphold core Pfizer Values (Courage, Excellence, Equity and Joy) in day-to-day activities
Requirements
- 7+ years Marketing or Media experience in a professional environment
- BS Degree in Marketing or equivalent experience (MBA Preferred)
- Broad knowledge of the pharmaceutical industry and healthcare environment
- Deep experience in digital strategy and performance tactics that lead to business outcomes
- Understanding of data-driven media planning and buying approaches
- Familiarity with media and vendor landscape and application of media trends in powering business results
- Experience with working with agencies, technology companies, or consulting partners in advertising and marketing tech
- Proven ability to work collaboratively across multiple teams
- Exceptional interpersonal skills and mastery of working in a matrixed environment
- Excellent communication skills; can articulate complex concepts to a diverse audience
- Creative, innovative problem solver who leads with insights derived from data
- Ability to manage cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
- Strong writing, presentation and influencing skills
- Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital strategymedia planningmedia buyingperformance tacticsdata-driven decision makingmedia optimizationcampaign performance analysisaudience strategymedia mix decisionsconsumer behavior insights
Soft skills
collaborationinterpersonal skillscommunication skillscreative problem solvinginnovationproject managementaccountabilityability to thrive under pressurepresentation skillsinfluencing skills
Certifications
BS Degree in MarketingMBA