Pfizer

Director, CRM Strategy – International Markets

Pfizer

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $156,600 - $261,000 per year

Job Level

Entry Level

Tech Stack

Go

About the role

  • Serve as CRM lead for BU and provide guidance for shaping global and regional CRM strategies for priority brands within Pfizer's International Markets
  • They will also ensure region/market level insights are communicated and considered in global planning and strategies
  • Define Consumer, Patient and Health Care Provider (HCP) CRM best practices and socialize them within the international organization and beyond
  • Scale best practice CRM approaches and opportunities for the international markets and priority brands
  • Collaborate closely with stakeholders within the Chief Marketing Office (CMO) organization and other organizations within Pfizer, including: Global marketing and regional brand teams, and key regional market commercial and GLocal teams
  • Lead the development and action on the comprehensive global brand CRM plans to manage Pfizer interactions with consumers, patients, and HCPs, as applicable, across touchpoints, including campaigns, customer journey and ICS (Omnichannel) orchestration, journeys, personalization and decisioning
  • Define the necessary data attributes and audiences for the Consumer, Patient and HCP CRM strategy and partner cross functionally to implement and leverage the data attributes
  • Lead the global and regional brand ideation for CRM strategies and partner to execute on CRM programs - lead the development of strategies for sustained consumer engagement within context of these programs
  • Lead the priority brand ideation on the broader CRM-related customer journeysand value proposition by identifying and articulating engagement opportunities across the omnichannel marketing funnel for different products and markets and suggest CRM strategies, tactics and models to address opportunities
  • Oversee the testing, validation, and execution customer engagement initiatives
  • Act as a subject matter expert in the use of new CRM related platforms and tools
  • Facilitate the monitoring of CRM and customer engagement strategy and tactic effectiveness in the region, in collaboration with the Business Insights & Reporting
  • Continuously evaluate effectiveness of CRM strategies in order to inform and adapt CRM programs and strategies for priority brands, and regions and markets SPECIAL PROJECT: Act as the CRM Market Strategy and Readiness Workstream Lead - International Deployment Project for the Marketing CRM Ecosystem. For a time-limited duration, the Director will spearhead a workstream focused on preparing markets to execute the transition to the new Marketing CRM ecosystem. The role involves strategic use case planning, HQ email content readiness and migration, journey development, and operational setup to ensure successful deployment in lead markets.

Requirements

  • Bachelor's degree in related field with 10+ years of relevant experience
  • Experience navigating large matrixed organizations and governance
  • International direct response pharma marketing experience
  • Experience executing CRM campaigns for consumer, patient and HCPs including journeys and campaigns
  • Experience testing and optimizing campaigns to maximize ROI
  • Partnering with Legal and Compliance to execute campaigns within guidelines
  • Exceptional interpersonal skills and ability to work in a matrix environment
  • Self-motivation and speed/quality execution
  • Strong analytical, writing, presentation and influencing skills
  • Ability to thrive under pressure and meet deadlines
  • Strong project and time management and organizational skills