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Petz

Senior CRM Analyst

Petz

Senior CRM Analyst executing CRM campaigns via email, push, SMS, and WhatsApp for a large company. Integrating with business and data areas for strategic impact.

Posted 7/20/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing commercial campaigns across various CRM and digital channels, with a strong focus on performance metrics and data-driven insights. Proficient in utilizing tools like Braze and Salesforce to optimize campaign effectiveness and audience engagement.

Highest-signal resume keywords
Braze ExperienceSalesforce ExperienceCRM Metrics KnowledgeHTML KnowledgeSQL Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Tools & Technologies
BrazeSalesforce
Industry Keywords
CRM ChannelsEmail CampaignsPush NotificationsSMS MarketingWhatsApp MarketingAudience SegmentationA/B TestingStatistical AnalysisPerformance MetricsCampaign Reporting

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Plan and execute commercial campaigns across CRM channels (email, push, SMS, and WhatsApp) and digital channels;
  • Develop briefs and oversee the creation and approval of campaign materials;
  • Define audience segmentations and oversee the execution of sends;
  • Monitor performance metrics, targets, and campaign results;
  • Prepare reports and executive presentations with insights and recommendations;
  • Conduct A/B tests and statistical analyses to optimize performance;
  • Work cross-functionally with business, creative, and data teams.

Requirements

What you’ll need
  • Bachelor's degree or higher;
  • Extensive, proven experience with Braze and Salesforce;
  • Knowledge of CRM metrics;
  • Knowledge of HTML;
  • Knowledge of SQL or data tools;

Benefits

Comp & perks
  • Medical and Dental insurance
  • Meal allowance
  • Transportation allowance
  • Pharmacy benefit
  • Life insurance
  • Support for sports or fitness activities
  • Annual bonus tied to individual performance and company results