Petz

CRM Lead

Petz

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

Tech Stack

AndroidiOS

About the role

  • You will be the CRM and Lifecycle reference, responsible for designing, orchestrating, and scaling in-app journeys, ensuring technical excellence in the use of Braze and accurate measurement of impact.
  • CRM strategy focused on the mobile app (iOS and Android).
  • Full journeys including: onboarding and activation; retention and recurrence; reactivation; cross-sell and upsell; complex, scalable Canvas implementations in Braze; governance of segmentation, triggers, frequency and priority; continuous experimentation with A/B tests and control groups; and true measurement of impact on retention, LTV and revenue.

Requirements

  • Deep, proven experience with Braze
  • Advanced mastery of: Canvas
  • Segmentation
  • Triggers and automations
  • Solid experience with CRM for mobile apps
  • Data-driven, performance-oriented mindset with a focus on incrementality
  • Lead / Senior Specialist profile with a strong sense of ownership
Benefits
  • Medical insurance
  • Dental insurance
  • Profit-sharing (PLR)
  • Petz Discount Club
  • Pharmacy partnership (Vidalink)
  • Birthday day off
  • Petz Diamond Club
  • Internal training for pet groomers
  • GymPass or TotalPass
  • Petz Referral Program (Indica Petz)
  • PETernity leave
  • Movimenta Petz (internal mobility program)
  • Partnership with SESC
  • Life insurance
  • UniPetz (education/learning program)
  • Meal voucher or food voucher
  • Transportation voucher

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
BrazeCanvasSegmentationTriggersAutomationsCRM for mobile appsA/B testingData analysisPerformance measurementLifecycle marketing
Soft skills
OwnershipLeadershipData-driven mindsetPerformance-oriented mindset