Support growth campaign and partnership planning, testing, reporting and optimization, across various channels, to include, but not limited to: partnerships, associations, ABM, media buys, email, social media, etc.
Support project management of omni-channel campaigns via project management software for task assignment, content calendar, assist in cross-functional collaboration, etc.
Coordinate with website administration to execute on-site campaign-specific landing page content, calls-to-action and creative assets for increased on-site conversion
Collaborate with creative services and product marketing to develop visually appealing, targeted content that resonates
Assist in creative briefing and project management of marketing campaign creative assets, emphasis on ensuring all assets are deployed in channels as planned
Conduct A/B tests and analyze performance metrics to continuously improve campaign effectiveness and user experience
Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations to improve campaign performance and overall growth strategy
Manage all campaign expenses ensuring budget adherence and ROAS maximization
Leverage data-driven reporting and action plan to continually align spend, internal and external resources to the highest value opportunities
Contribute to the overall marketing strategy by sharing insights, ideas, and participating in brainstorming sessions
Monitor trends and suggest new marketing channels and campaign strategies in growth marketing to drive innovation
Collection, submission and reporting on all expenses to accounting
Proactive preparation and participation in all team and cross-functional meetings.
Requirements
Bachelor’s degree in marketing, or a related field
2+ years proven successful growth marketing experience
1+ years experience with analytics and data visualization tools Google Analytics, Tableau or comparable software
1+ years experience with project management software Trello or comparable software
1+ years HubSpot or comparable CRM experience
Embody an analytical, results-driven marketer
Ability to establish KPI targets, execute, analyze & optimize campaigns for continuous improvement
Ability to work with a cross functional team to achieve targeted KPI
Demonstrated ability to work in a fast-paced, ambiguous, “self-starter” environment and manage multiple cross-functional collaboration concurrently
Excellent critical-thinking and problem-solving skills – able to identify and propose solutions to technical and business issues
High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
A meticulous sense of accuracy, organization, & attention to detail
Ability to learn from & incorporate constructive feedback.
Benefits
Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
Company sponsored Life Insurance and Short Term Disability.
Optional Life Insurance and Long Term Disability Plans.
401(k) with 3% match regardless of employee contribution.
Quarterly open enrollment.
Paid time off accrual beginning first day of employment
Paid holidays
Optional remote work days
Paid Family/Military/Bereavement leave
Pet friendly office
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