Growth Marketing

• Support growth campaign and partnership planning, testing, reporting and optimization, across various channels, to include, but not limited to: partnerships, associations, ABM, media buys, email, social media, etc.
• Support project management of omni-channel campaigns via project management software for task assignment, content calendar, assist in cross-functional collaboration, etc.
• Coordinate with website administration to execute on-site campaign-specific landing page content, calls-to-action and creative assets for increased on-site conversion
• Collaborate with creative services and product marketing to develop visually appealing, targeted content that resonates
• Assist in creative briefing and project management of marketing campaign creative assets, emphasis on ensuring all assets are deployed in channels as planned
• Conduct A/B tests and analyze performance metrics to continuously improve campaign effectiveness and user experience
• Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations to improve campaign performance and overall growth strategy
• Manage all campaign expenses ensuring budget adherence and ROAS maximization
• Leverage data-driven reporting and action plan to continually align spend, internal and external resources to the highest value opportunities
• Contribute to the overall marketing strategy by sharing insights, ideas, and participating in brainstorming sessions
• Monitor trends and suggest new marketing channels and campaign strategies in growth marketing to drive innovation
• Collection, submission and reporting on all expenses to accounting
• Proactive preparation and participation in all team and cross-functional meetings.

Growth Marketing Associate

Growth Enablement Manager

Marketing Representative

Digital Growth Director

Vice President, Growth Strategy

Growth Marketing Manager