PetScreening

Growth Marketing Associate

PetScreening

full-time

Posted on:

Location Type: Hybrid

Location: Mooresville • North Carolina • 🇺🇸 United States

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Job Level

JuniorMid-Level

Tech Stack

Tableau

About the role

  • Support growth campaign and partnership planning, testing, reporting and optimization, across various channels, to include, but not limited to: partnerships, associations, ABM, media buys, email, social media, etc.
  • Support project management of omni-channel campaigns via project management software for task assignment, content calendar, assist in cross-functional collaboration, etc.
  • Coordinate with website administration to execute on-site campaign-specific landing page content, calls-to-action and creative assets for increased on-site conversion
  • Collaborate with creative services and product marketing to develop visually appealing, targeted content that resonates
  • Assist in creative briefing and project management of marketing campaign creative assets, emphasis on ensuring all assets are deployed in channels as planned
  • Conduct A/B tests and analyze performance metrics to continuously improve campaign effectiveness and user experience
  • Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations to improve campaign performance and overall growth strategy
  • Manage all campaign expenses ensuring budget adherence and ROAS maximization
  • Leverage data-driven reporting and action plan to continually align spend, internal and external resources to the highest value opportunities
  • Contribute to the overall marketing strategy by sharing insights, ideas, and participating in brainstorming sessions
  • Monitor trends and suggest new marketing channels and campaign strategies in growth marketing to drive innovation
  • Collection, submission and reporting on all expenses to accounting
  • Proactive preparation and participation in all team and cross-functional meetings.

Requirements

  • Bachelor’s degree in marketing, or a related field
  • 2+ years proven successful growth marketing experience
  • 1+ years experience with analytics and data visualization tools Google Analytics, Tableau or comparable software
  • 1+ years experience with project management software Trello or comparable software
  • 1+ years HubSpot or comparable CRM experience
  • Embody an analytical, results-driven marketer
  • Ability to establish KPI targets, execute, analyze & optimize campaigns for continuous improvement
  • Ability to work with a cross functional team to achieve targeted KPI
  • Demonstrated ability to work in a fast-paced, ambiguous, “self-starter” environment and manage multiple cross-functional collaboration concurrently
  • Excellent critical-thinking and problem-solving skills – able to identify and propose solutions to technical and business issues
  • High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
  • A meticulous sense of accuracy, organization, & attention to detail
  • Ability to learn from & incorporate constructive feedback.
Benefits
  • Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
  • Company sponsored Life Insurance and Short Term Disability.
  • Optional Life Insurance and Long Term Disability Plans.
  • 401(k) with 3% match regardless of employee contribution.
  • Quarterly open enrollment.
  • Paid time off accrual beginning first day of employment
  • Paid holidays
  • Optional remote work days
  • Paid Family/Military/Bereavement leave
  • Pet friendly office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingA/B testingcampaign optimizationKPI analysisdata-driven reportingbudget managementcontent creationcross-functional collaborationanalyticsproject management
Soft skills
analytical thinkingresults-drivenproblem-solvingattention to detailorganizational skillscritical thinkingself-startercuriositycommunicationcollaboration
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