PetScreening

Email Marketing Manager

PetScreening

full-time

Posted on:

Location Type: Hybrid

Location: Mooresville • North Carolina • United States

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About the role

  • Own the end to end email marketing strategy across the customer lifecycle
  • Build and execute a structured testing roadmap focused on conversion rate, engagement, and revenue lift
  • Develop quarterly and annual channel plans tied directly to pipeline and revenue targets
  • Establish clear performance benchmarks and continuously raise the bar
  • Strong writing and copy editing skills with the ability to craft audience specific messaging that aligns with brand voice and positioning
  • Ensure all email creative and design elements consistently reflect established brand standards and tone
  • Partner with Sales and Growth teams to develop and optimize nurture sequences, lifecycle workflows, and sales email scripts to support pipeline acceleration and conversion
  • Serve as the in house HubSpot expert, including workflows, automation, lead scoring, segmentation, reporting, and integrations
  • Build and manage segmentation models across lifecycle stage, persona, behavior, and engagement
  • Implement dynamic personalization and behavior based automation
  • Partner with RevOps and data teams to ensure accurate tracking and attribution
  • Plan, build, deploy, and optimize high performing campaigns including nurture streams, product launches, event promotion, customer retention, and expansion
  • Design and execute structured A/B testing across subject lines, messaging, creative, offers, timing, and audience segmentation
  • Analyze performance data and implement rapid iteration cycles
  • Own deliverability, list health, and compliance best practices
  • Build executive ready reporting dashboards that clearly connect email activity to revenue impact
  • Translate data into actionable insights and strategic recommendations
  • Continuously identify opportunities to improve engagement, conversion rates, and lifecycle velocity
  • Monitor channel health metrics including open rate trends, click through rate, conversion rate, unsubscribe rate, and revenue per send
  • Partner with Growth, Sales, Customer Experience, Education, and Creative teams to ensure alignment across campaigns
  • Coordinate landing page messaging and on site conversion paths with CMS stakeholders
  • Support philanthropic and brand initiatives such as Down 4 Pets

Requirements

  • Bachelor’s degree in Marketing or related field
  • 5+ years of hands on experience managing and scaling email marketing programs
  • Advanced expertise in HubSpot including automation workflows, segmentation logic, reporting, and optimization
  • Demonstrated success using segmentation and personalization to drive measurable performance lift
  • Proven experience running structured A/B testing programs and optimizing based on statistical results
  • Strong reporting and analytical capabilities with experience building dashboards and performance models
  • Experience working with modern data pipelines and customer data platforms preferred
  • Familiarity with Snowflake, Segment, or data activation tools such as Hightouch is a plus
  • Proficiency in of HTML and CSS for email template customization preferred
  • Strong project management and prioritization skills
  • Clear communicator who can present insights and recommendations to leadership
  • Detail oriented with strong critical thinking and problem solving skills
Benefits
  • Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
  • Company sponsored Life Insurance and Short Term Disability.
  • Optional Life Insurance and Long Term Disability Plans.
  • 401(k) with 3% match regardless of employee contribution.
  • Quarterly open enrollment.
  • Paid time off accrual beginning first day of employment
  • Paid holidays
  • Optional remote work days
  • Paid Family/Military/Bereavement leave
  • Pet friendly office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketing strategyA/B testingsegmentationpersonalizationreportingHTMLCSSdata analysiscampaign optimizationconversion rate optimization
Soft Skills
strong writingcopy editingproject managementprioritizationclear communicationcritical thinkingproblem solvingattention to detailstrategic recommendationscollaboration
Certifications
Bachelor’s degree in Marketing