Public Relations

• Uphold a consistent brand story and messaging architecture across external and internal materials.
• Oversee customer and prospect messaging frameworks that drive strong CTAs.
• Develop clear, compelling value proposition statements that communicate PetScreening’s unique market position.
• Create and refine customer personas and develop audience-specific messaging tailored to distinct industry verticals.
• Lead the messaging strategy for product announcements.
• Collaborate closely with the sales team to develop outreach templates and campaign messaging.
• Serve as the primary owner of PetScreening’s communications calendar.
• Develop and execute a holistic PR strategy to increase brand awareness.
• Cultivate strong relationships with national, local, and industry-specific media outlets.
• Prepare executives for media opportunities, including briefing documents and talking points.
• Monitor share of voice, media, reputation, and issues related to Fair Housing and industry trends.
• Lead the creation of strategic content including articles, reports, case studies, and leadership messaging.
• Position PetScreening executives as industry thought leaders through various platforms.

Marketing Communications – PR Manager

Senior Public Relations Specialist – Interdisciplinary Programs