PETROMAX GmbH

Ecommerce

• D2C growth: You will play a key role in achieving revenue targets for the Shopify Plus stores of Petromax and Feuerhand.
• E-commerce & conversion optimization: You live in the numbers and KPIs and identify effective optimization measures.
• Launch management: Planning and operational execution of product launches, sales campaigns and exclusive landing pages.
• Tech stack & product data: You ensure product data is where it belongs, manage product feeds and all Shopify apps.
• Retention & loyalty: In collaboration with the agency, you optimize CRM flows in Klaviyo (automation & segmentation).
• Interface: You act as the link between brand marketing (content) and the performance agency to make sure ad traffic lands on highly converting pages.
• Tracking: Ensuring clean tracking and measurement of MER, ROAS and Customer Lifetime Value, among others, using KLAR Attribution.

E-Commerce, Growth Manager