
Midweight Digital Content Producer – On-Camera, Pet-Owner
PetLab Co.
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $58,000 - $70,000 per year
About the role
- Delivering Highly Innovative Quality Content: You'll play a crucial role in driving our video ad production by creating premium UGC style content.
- Coordination of Shoots: Effectively manage and execute regular live-action content shoots, whether featuring yourself, actors, or customers.
- Data-Driven Collaboration: Partner with Creative Strategists & Media Buyers to optimize creative based on performance data to ensure ad content delivers measurable results.
- On-Camera & Shoots: Acting as the primary talent and manager for new ads, focusing on live, relatable, and experimental formats.
- Content Production: Developing high-energy content with a strong emphasis on engaging hooks and viral potential.
- Creative Optimization: Working with Creative Strategists & Media Buyers to iterate on successful "winning" content.
Requirements
- On-Camera Talent: Highly comfortable and charismatic in front of the camera; ability to deliver scripts naturally and authentically.
- Dog Owner (Preferred): Ideally owns a dog and is able to feature them in regular video content to demonstrate product benefits.
- 3-5 Years in DTC Social Content: Experience producing high-performing social media content (Meta, TikTok, YouTube).
- Video Production Expertise: Experienced in managing content shoots with a focus on live-action.
- Post-Production Expertise: Strong knowledge of Adobe Premiere Pro, After Effects, or Final Cut Pro.
- Performance Marketer: Exposure to direct response marketing in an e-commerce context.
Benefits
- Health/Dental/Vision/Disability/Life insurance
- 401k
- 20 days PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
video productioncontent productionpost-productionscript deliverysocial media content productionperformance optimization
Soft Skills
charismaticcomfortable on-cameracollaborationcreativityengagement