Recruitment Marketing Specialist

Petco

Recruiting Marketing Specialist developing and executing marketing strategies for employer branding at Petco. Strengthening brand awareness, growing talent pipelines, and improving candidate engagement.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develops and executes marketing strategies to strengthen the employer brand of Petco
Supports the design, delivery, and optimization of recruitment marketing campaigns across multiple channels
Owns execution and optimization of recruitment marketing campaigns
Maintains project trackers and timelines to ensure timely delivery of assets and campaigns
Builds and manages marketing assets including CRM campaigns, newsletters, and digital content
Continuously tests and optimizes campaigns to improve engagement and conversion
Tracks and analyzes campaign performance using CRM and data analytics tools
Conducts ongoing research on competitor employer branding and recruitment marketing trends
Partners with Talent Acquisition, HR, and hiring managers to align campaigns, content with hiring needs

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
4–6+ years of experience in marketing, digital marketing, or recruitment marketing
Strong project management and organizational skills
Excellent written and verbal communication skills that are clear, concise, relevant
Experience managing multiple campaigns simultaneously
Experience in recruitment marketing or employer branding (preferred)
Hands-on experience with CRM platforms (e.g., Phenom, Beamery, Avature) (preferred)
Familiarity with LinkedIn Talent Solutions and social media advertising (preferred)
Experience with marketing analytics tools (Google Analytics, dashboards, etc.) (preferred)
Marketing automation & CRM segmentation (preferred)
SEO and paid media basics (LinkedIn Ads, Google Ads) (preferred)
Basic design tools (Canva, Adobe, or similar) (preferred)
Stakeholder management across multiple levels, including senior leaders and doctors (preferred)

Benefits

Comp & perks

Nurture your wellbeing
Purpose-driven work
Exciting career path

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiesrecruitment marketingcampaign optimizationdata analyticsCRM segmentationSEOpaid mediadigital content creationproject managementmarketing analytics

Soft Skills

organizational skillswritten communicationverbal communicationstakeholder managementproject management