Pet Media Group (PMG)

Founding SDR Lead

Pet Media Group (PMG)

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Senior

About the role

  • Own day-to-day performance of US outbound reps across activity, conversations, listings, activations, and revenue.
  • Listen to calls daily and deliver structured coaching, QA feedback, and skill development.
  • Make outbound calls yourself to demonstrate best practices and stay close to user behavior.
  • Drive consistent adoption of structured outbound workflows, scripts, talk tracks, and activation processes.
  • Maintain and continuously improve scripts, objection handling, and sales enablement materials.
  • Lead daily, weekly, and monthly sales cadences including standups, call reviews, and performance management.
  • Enforce KPI-driven execution through scorecards, QA rubrics, and clear expectations.
  • Partner closely with RevOps on routing quality, clean data, funnel visibility, and accurate reporting.
  • Provide structured insights from calls to Product, Trust & Safety, and Operations.
  • Support hiring, onboarding, and ramping of outbound reps as US operations scale.

Requirements

  • 5+ years of experience in outbound sales, and 1+ year of sales management experience within marketplaces, fintech, or transactional platforms.
  • Proven track record leading SMB BDR Teams OR being a star AE in the SMB space.
  • Deep experience in coaching, call review, performance management, and KPI-driven execution.
  • Strong leadership presence with an ability to raise team quality through hands-on feedback.
  • Highly data-driven with strong intuition for conversion metrics, funnel performance, and revenue velocity.
  • Experience working cross-functionally with RevOps and Operations teams.
  • Must have experience with HubSpot, including pipeline management, reporting, and workflow usage.
  • Comfortable operating in fast-paced, execution-heavy environments with high accountability.
Benefits
  • Work that matters 🐾 Opportunity to directly impact strategy to help more than 10 million people each month to find the animal of their dreams.
  • Flexible working hours 🕐 At PMG we are confident in each others’ ability to be masters of their own time while producing a great output.
  • Headquarter in center of Stockholm 🏢 Work in the center of Stockholm, close to great restaurants, parks and shops.
  • Opportunity to grow 🚀 Be part of an ambitious, high-performing team with people from diverse backgrounds.
  • Solid backing 💰 Strong backing by some of Europe’s leading investors (e.g. Verdane and Otiva) who are early investors in leading companies such as Klarna, NA-KD, Apotea and Desenio.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
outbound salessales managementcoachingcall reviewperformance managementKPI-driven executionpipeline managementreportingworkflow usage
Soft skills
leadership presencehands-on feedbackdata-drivenintuition for conversion metricsfunnel performancerevenue velocitycross-functional collaborationhigh accountability