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Senior Manager, Customer Accounts – WM, Club, Dollar, Vet Distribution
Pet-Ag, Inc.. Build and maintain strong, consultative relationships with key stakeholders at strategic retail accounts, serving as a trusted senior partner and brand ambassador for Pet AG.
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Build and maintain strong, consultative relationships with key stakeholders at strategic retail accounts, serving as a trusted senior partner and brand ambassador for Pet AG.
- Develop and implement strategic sales plans that identify growth opportunities, expand market presence, and strengthen partnerships.
- Drive achievement of annual revenue goals across a portfolio of accounts, holding the team accountable to established sales targets and performance metrics.
- Provide actionable market insights to Sales and Marketing teams regarding competitive activity, customer trends, and evolving market conditions.
- Serve as a senior point of escalation for complex customer issues, collaborating cross-functionally with customer service, logistics, finance, and operations to ensure timely and effective resolution.
- Monitor and analyze team and account performance data, leveraging insights to identify trends, adjust strategies, and optimize sales activities across markets.
- Effectively collaborates closely with internal cross-functional teams including marketing, customer service, supply chain, and product development to ensure the team has the resources and support needed to execute against strategic account goals.
- Manage annual sales forecasts at the account and product level by utilizing historical sales data, current trends, and performance indicators.
- Develop and deliver Go-to-Market Plans that demonstrate strong business acumen and the ability to influence and align stakeholders across the organization.
- Plan, deploy, and manage trade and promotional resources to deliver measurable results and strong ROI in alignment with the approved business plan.
- Act as an ownership mindset and accountability for results.
Requirements
What you’ll need- Education: Bachelor’s degree in Sales, Management, Business, or a related field, or an equivalent combination of education and relevant experience.
- Experience: 5-7 years of progressive sales experience within the Animal Health, Pet, CPG, or related industry.
- Minimum of 1 year of headquarters (HQ) responsibility supporting Wal Mart
- Channel Business Acumen: Deep understanding of customers and competitors across Wal Mart + Dollar + Club + Vet Distributor channel, including a strong grasp of retailer priorities, shopper behavior, category trends, and competitive dynamics that inform strategic account planning and drive sustainable revenue growth.
- Digital Marketing: Demonstrated experience partnering with marketing teams to develop and execute digital marketing strategies across assigned retail accounts, including e-commerce optimization, digital shelf management, paid media, and retailer-specific digital advertising programs that drive traffic, conversion, and incremental revenue growth.
- People Leadership: Demonstrated success leading, coaching, and developing high-performing sales teams, with a proven ability to drive revenue growth and achieve targets across complex international distributor and retail accounts. 2-3 years of people leadership preferred.
- Customer Focus: Highly developed customer service skills with a proven ability to build, maintain, and grow strong client relationships.
- Self-Direction: Results-oriented self-starter with a solution-focused mindset and the ability to operate independently.
- Communication Skills: Strong verbal and written communication skills, including storytelling and executive-level presentation capabilities.
- Data Analytics: Proficiency in syndicated data platforms such as Nielsen or IRI/Circana, with the ability to analyze market trends, track competitive performance, and translate data insights into actionable sales strategies that drive growth
- Territory Management: Demonstrated ability to prioritize, plan, and organize daily, weekly, and monthly territory activities, including travel.
- Technical Skills: Strong proficiency in Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.
- Travel: Willingness and ability to travel extensively, with expected travel ranging from 25%–50%.
Benefits
Comp & perks- Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
- Competitive base salary with performance-based bonus opportunity
- Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
- Generous paid time off, paid holidays, and parental leave
- Fitness and tuition reimbursement programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales planningdigital marketingdata analyticsterritory managemente-commerce optimizationdigital shelf managementpaid mediacustomer relationship managementperformance metricsGo-to-Market planning
Soft Skills
consultative relationship buildingpeople leadershipcustomer focusself-directioncommunication skillsproblem-solvingcollaborationstrategic thinkinginfluencingaccountability