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Senior Communications Manager
Personify HealthSenior Communications Manager managing comprehensive member communications across multiple channels for a global client at Personify Health. Steering strategy, quality assurance, and client partnership for impactful health outcomes.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the full communications through-line: Serve as the single point of accountability for all member-facing communications across every channel—email, in-app, push, banners, announcement cards, print, and internal client channels—ensuring consistency, quality, and strategic alignment at every touchpoint
- Lead communications strategy and planning: Engage early in campaign planning to align on goals, audiences, and messaging direction before content development begins, and translate program objectives into a coherent, channel-spanning communications calendar
- Drive client partnership: Partner with the client lead as a proactive, senior-level communications advisor—surfacing upcoming priorities, flagging known changes, sharing performance insights, and maintaining alignment with Dell's approved communication strategy and brand governance standards
- Enforce internal alignment and process integrity: Champion internal practices that reduce client review burden and minimize late-stage revisions, maintaining consistent presence in planning forums and building operational infrastructure that gives clear visibility into ownership, timing, and status across all communications work
- Deliver rigorous quality assurance: Own the final QA review of all member communications—proofreading, audience validation, brand alignment, link destinations, and campaign tier classification—before any asset reaches the client for review
- Provide editorial and creative direction: Guide writers, designers, digital, campaign, and wellness coordinator teams through execution with clear messaging frameworks and audience-focused direction, ensuring every deliverable is strategically aligned and consistently executed
- Apply data to drive performance: Use engagement analytics, performance metrics, and behavioral change insights to continuously refine communications strategy, improve content effectiveness, and inform planning recommendations for the client
- Manage platforms and operational assets: Maintain and update Zendesk, SharePoint, Viva Engage, campaign planning decks, and messaging frameworks—keeping approvals, documentation, and communications infrastructure current and reliable
- Leverage AI and emerging tools: Apply generative AI and emerging communication technologies to support messaging development, content optimization, campaign planning, and analytics—with strong editorial judgment guiding every output
Requirements
What you’ll need- 7+ years of communications experience with demonstrated expertise in client-facing or account-embedded roles, ideally supporting a Fortune 500 or 1000 technology company
- Proven track record of owning communications strategy across matrixed environments, multiple channels, and high content volume simultaneously
- Experience navigating enterprise brand governance, stakeholder review processes, and complex client approval dynamics
- Background in health, wellness, benefits, or a related industry strongly preferred
- Experience using engagement analytics and performance data to inform communications strategy and content decisions
- Proficiency with marketing automation and communications platforms, including Braze and/or Salesforce Marketing Cloud
- Experience with content management systems and communications tracking tools
- Working knowledge of Zendesk, SharePoint, and Viva Engage
- Hands-on experience applying generative AI tools to communications workflows, content development, and campaign analytics
Benefits
Comp & perks- Competitive base salary and benefits effective day one
- Comprehensive medical and dental through our own health solutions (yes, we use what we build)
- Unlimited PTO—rest and recharge time is non-negotiable
- Mental health support, retirement planning, and financial protection
- Professional development with clear career progression and learning budgets
- Mission-driven culture where diverse perspectives drive real impact on people's health
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Communications StrategyContent DevelopmentQuality AssuranceAudience ValidationCampaign PlanningPerformance Metrics AnalysisBrand Governance NavigationStakeholder Review ProcessesContent Management SystemsHigh Volume Content Management
Soft Skills
Proactive CommunicationStrategic AlignmentCreative DirectionCollaborationOperational Integrity