Personalis, Inc.

Sales

• Design and execute a world-class 'New Hire Excellence' program that reduces ramp-up time for Territory Managers
• Develop a curriculum covering the Personalis value proposition, the clinical utility of our assays, and the competitive landscape
• Implement ongoing training for the sales team, focusing on clinical messaging, objection handling, and account management
• Partner with the Medical Science Liaison (MSL) team to synthesize complex clinical data into 'sales-ready' messaging
• Establish and lead a regular cadence for presenting competitive intelligence
• Distill technical white papers and trial results into high-impact talk tracks and sales tools
• Manage the training tech stack to track completion and competency metrics
• Collaborate with Marketing to ensure all sales collateral is integrated into training modules

Director, Sales Training

Events

• Own the full logistical lifecycle for the global events calendar, ensuring all deadlines, shipping manifests, and vendor contracts are executed flawlessly.
• Coordinate the physical setup and technical readiness for trade shows and events.
• Partner with external agencies to oversee the inventory and deployment of all event-related assets, including booth hardware and localized literature.
• Act as the logistical liaison for patient advocacy groups to incorporate the patient voice into our event presence.
• Facilitate social media event coverage by managing promotional posts, on-site filming, booth photography, and digital lead-gen prompts.
• Lead the logistics for patient, clinician, or biopharma-centric podium presentations and roundtables support trade shows and conferences.
• Support the Director in the tactical rollout of messaging strategies, ensuring that booth graphics, digital signage, and handouts are tailored to the specific audience (biopharma, clinicians, patients).
• Take full ownership of Tier 3 conferences and provide project management support for the Director on Tier 1 and 2 conferences.
• Manage the global events budget, providing the Director with monthly reconciliations, ROI data, and meticulous expense tracking.
• Organize and facilitate pre-conference briefings, ensuring the sales and medical teams are trained on booth flow, lead capture tech, and the schedule of events.
• Cross-functional collaboration internally, including Medical Affairs, Biopharma, Clinical Sales.

Events Manager

Data Analyst

• Analyze performance data to develop a set of strategic insights to drive growth in business channels and clinical segments.
• Perform continuous analysis of internal sales data and external market trends to identify untapped territories or clinical segments.
• Build and maintain dashboards to monitor the sales funnel, identifying where leads are stalling and recommending tactical interventions.
• Quantify the impact of competitor movements on our market share.
• Own the weekly, quarterly, and annual sales forecasting process, ensuring high accuracy for executive leadership and board reporting.
• Translate high-level corporate targets into equitable, data-driven quotas for individual territories and regions.
• Develop "what-if" models to project the impact of new product launches, pricing changes, or expansion into new geographic markets.
• Partner with Finance to design and manage the Sales Incentive Compensation (IC) plans that align rep behavior with company growth targets.
• Conduct regular "stress tests" on compensation plans to ensure they are driving the intended results and remain competitive within the biotech industry.
• Validate performance data to ensure accurate and timely commission calculations.

Director, Sales Training

Events Manager

Commercial Analytics Manager