Personalis, Inc.

Director

• Play a critical role in shaping and executing Personalis’ commercial payer strategy.
• Lead strategic engagement with national and regional commercial health plans to expand coverage, influence policy, and improve patient access to Personalis’ diagnostic solutions.
• Build and sustain relationships with key decision-makers across health plans.
• Educate stakeholders on technologies and clinical value to influence medical policy development and coverage decisions.
• Partner closely with Medical Affairs, Commercial, Legal/Compliance, and Finance teams on access strategies.
• Represent Personalis in interactions with payer organizations and provider groups.
• Identify key barriers to patient access and lead initiatives to address them.
• Track trends in commercial coverage and proactively identify emerging risks and opportunities.
• Document payer engagement activities and deliver actionable insights that inform strategy.
• Provide leadership and mentorship within cross-functional teams.

Senior Manager/Associate Director, Market Access

Marketing

• Establish a high-impact and comprehensive brand/marketing plan that competitively positions the company for commercial success
• Build global awareness and drive demand for full portfolio of Personalis products across all customer segments, for all current and pipeline products
• Lead all product and portfolio brand planning, ATU/ brand surveys, commercial AdBoards, branding, promotional marketing campaigns, marketing asset and content development, lead generation, media dissemination, multi-channel advertising and promotion, and marketing analytics
• Co-own strategic marketing such as go-to-market strategy, customer segmentation, product positioning, and messaging in close partnership with Product Management
• Hire, develop, manage, and motivate a high-performing team of marketers by building effective processes and a collaborative culture
• Lead corporate level marketing activities such as website and social media management
• Lead virtual and in-person marketing events including speaker panels and programs, and webinars
• Cultivate a strong partnership with Clinical Sales, Product Management, Medical Affairs, and R&D to contribute to corporate goals and objectives
• Develop a strong understanding of customers across HCP segments, including providers, and patients, to create effective positioning and key messages to drive product adoption
• Build and maintain business processes and tools over time, including MLR review, document management, and marketing-related CRM platform management
• Actively manage the marketing agency relationship and deliverables, ensuring a cost effective approach that is aligned with commercial goals and objectives

Senior Manager/Associate Director, Market Access

Director, Commercial Marketing