Brand Content Strategist – Financial Services

Persado

Brand Content Strategist creating compelling marketing content for financial services clients using Persado’s AI platform. Collaborating with teams to drive customer engagement and measurable results.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $73,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences
Present actionable insights and strategic recommendations to clients
Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

Requirements

What you’ll need

2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry
Ability to embrace brand voice for a variety of customers
A strong ability to work across disciplines—writing, strategy, analytics, and technology
A data-driven mindset and curiosity for what drives customer engagement
Experience working with clients and/or presenting information to key stakeholders preferred
Excellent written and verbal communication skills
Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines
Comfort working both independently and collaboratively with internal teams and clients
Proficiency with Microsoft Office Excel and G suite
Experience with A/B or multivariate testing ideal
Previous work at a creative agency a plus
Experience with content management systems, HTML, graphic design and email platforms a plus

Benefits

Comp & perks

Competitive and equitable compensation
Generous benefits packages globally
401k matching (USA); Pension Scheme (Certain EU locations)
Employee Enrichment Fund to pursue a passion or upgrade your home office
Structured onboarding program
Strong emphasis on career development and mobility
Flexible time off to support work-life harmony
2 paid Volunteer days per year and charitable donation matching
Robust Diversity, Inclusion and Belonging initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingcontent strategycontent marketingA/B testingmultivariate testingdata analysisHTMLgraphic designemail marketing

Soft Skills

communicationtime managementorganizational skillscollaborationstrategic thinkingdata-driven mindsetcuriosityclient management