Digital Marketing Intern
Perrigo Company plc
internship
Posted on:
Location Type: Office
Location: Grand Rapids • Missouri • 🇺🇸 United States
Visit company websiteJob Level
Entry Level
About the role
- Drive organic sales on eCommerce sites and develop strategies to meet monthly organic sales targets
- Improve keyword ranking and SEO visibility across brand websites
- Increase overall conversion rate and improve quality of product listings
- Help launch products on time and manage content delivery processes
- Lead the content delivery & regulatory advertising compliance process using Censhare
- Create and optimize digital content including web pages, videos, articles, images, and marketing emails
- Partner with digital & eCommerce managers, content, and marketing leads to deliver digital customer experiences
- Develop eCommerce organic search and content strategy and manage a content calendar
- Perform content audits, research market trends, analyze audience preferences and competition
- Monitor performance using analytic tools (Profitero) and make data-driven decisions
Requirements
- Undergraduate student majoring in Business, Marketing, or related field; junior or senior standing preferred
- Marketplace knowledge and proven analytical capabilities
- Strong SEO and optimization experience
- Passion for testing content that resonates with the consumer
- Excellent communication, teamwork, leadership, and problem-solving skills
- Ability to work independently and engage professionally with leadership at all levels
- Proficiency in Microsoft Office Suite
Benefits
- Competitive compensation
- Benefits tailored to supporting you and your family
- Career development opportunities
- Total Rewards program information available
- Inclusion in Forbes "America's Best Employers by State 2024"
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOkeyword rankingcontent optimizationcontent strategycontent auditsdata analysisconversion rate optimizationdigital content creationeCommerce strategymarket research
Soft skills
communicationteamworkleadershipproblem-solvingindependenceengagementanalytical capabilitiespassion for testingcollaborationcreativity