Perrigo Company plc

Senior Global Brand Manager

Perrigo Company plc

full-time

Posted on:

Location Type: Hybrid

Location: Rome • Italy

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Job Level

Senior

About the role

  • Support in leading the total brand & category strategy across Europe
  • Coordinate and influence the cross-functional team (regulatory, R&D, quality, supply,…) & senior management stakeholders
  • Develop 5Y category strategy to define a clear growth roadmap with a consumer-first approach (product innovation, go to market strategy, activation platform,..)
  • Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap
  • Actively collaborate with top tier countries globally
  • Define and execute consumer-centric innovation pipeline (concept, research, development & master text)
  • Collaborate with creative & media agencies to lead the activation toolkits (TVC, digital, POS,…), with the right consumer insights & touchpoints in partnership with top tier countries
  • Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions
  • P&L ownership including A&P management and optimisation

Requirements

  • 6 years + experience analysing market data (IQVIA, Nielsen, IRI,...)
  • Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence
  • Stakeholder management skills able to influence peers, leadership, exec and local teams
  • A strong drive for results, proactive & curious attitude, and performance tracking (Analytical skills and ability to build KPIs)
  • Advanced English
  • Experience in the VMS category is a plus
Benefits
  • Competitive compensation
  • Benefits tailored to supporting you and your family
  • Career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market data analysisNPD management4Ps excellenceperformance trackingKPI building
Soft Skills
stakeholder managementinfluencing skillscreative thinkingproactive attitudecuriositydrive for results