Brand Designer

Perplexity

Growth Brand Designer creating Perplexity's performance marketing creative across paid ads, social, lifecycle email, and campaigns. Combining strategic concepting, brand craft, and data-driven iteration.

Posted 9/2/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic concepting and creative design for growth campaigns, with a strong focus on performance metrics and brand consistency. Proficient in building scalable templates and iterating on creative assets across various digital channels.

Highest-signal resume keywords

Strategic ConceptingVisual Design SkillsFigma ProficiencyAdobe Creative Suite ProficiencyPerformance Marketing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth Campaign DesignPerformance Creative DesignLifecycle Email DesignAd Creative DevelopmentData Analysis for Creative PerformanceTemplate and Asset Kit CreationMotion Design SkillsAnimated Ads DesignShort-Form Social Video ProductionCopywriting Instincts

Soft Skills

Fast Work PaceHigh-Volume Deliverable ManagementCollaboration with Cross-Functional Teams

Tools & Technologies

FigmaAdobe Creative SuiteAI-Assisted Design Tools

Industry Keywords

Paid Social AdsDisplay AdsCampaign StrategyBrand ConsistencyCreative BriefsPerformance DataAd Platform Specifications

About the role

Key responsibilities & impact

Drive strategic concepting for growth campaigns and shape creative briefs
Partner with the Growth team to co-develop campaign strategy, propose test hypotheses, and pitch creative concepts
Own growth creative end-to-end across paid social and display ads, campaign assets, and lifecycle email
Build variant sets, test hypotheses, and iterate on winning concepts using performance data
Transform product launches and go-to-market campaigns into static and animated ad creative across channels
Build and maintain scalable ad and email templates for fast, on-brand asset production
Partner with Brand to maintain visual consistency as the brand system evolves
Collaborate with motion and web designers to create cohesive campaigns from ad impression through landing page
Advocate for effective performance creative while protecting brand quality
Report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, motion design, and web design

Requirements

What you’ll need

Strong portfolio of growth and brand design work, including paid ads, social campaigns, lifecycle email, and campaign systems
Proven strategic concepting ability, including campaigns where the candidate originated the idea
Excellent visual design skills with a clear sense of brand, typography, layout, and composition
Hands-on experience designing performance creative at a consumer or prosumer tech company
Experience working directly with growth or performance marketing teams
Fluency reading creative performance data, including CTR, conversion, and hook rates
Ability to work fast, manage high-volume deliverables across channels, and iterate quickly without reducing quality
Fluency in Figma and the Adobe Creative Suite
Ability to build repeatable systems, templates, variant frameworks, and asset kits
5+ years of industry experience
Motion design skills, animated ads, short-form social video, or After Effects fluency (nice to have)
Familiarity with Meta, Google, TikTok, X, and YouTube ad platform specifications (nice to have)
Experience using AI-assisted design and image-generation workflows (nice to have)
Copywriting instincts (nice to have)

Benefits

Comp & perks

Equity
Health insurance
Dental insurance
Vision insurance
Retirement benefits
Fitness benefits
Commuter accounts
Dependent care accounts
Regionally tailored benefits for full-time employees outside the U.S.