Lead Product Designer, Growth

Perplexity

Lead Growth Product Designer shaping Perplexity’s AI-powered answer engine across acquisition, onboarding, conversion, and retention. Driving experimentation, funnel strategy, and memorable product experiences.

Posted 9/2/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSenior💰 $180,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading product design focused on growth, including acquisition, onboarding, activation, conversion, and retention strategies. Proficient in data-informed design processes and collaboration with cross-functional teams to optimize user experiences and drive measurable impact.

Highest-signal resume keywords

Growth DesignOnboarding Experience DesignData-Informed ExperimentationUI and Interaction SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Product DesignAcquisition StrategiesActivation FlowsConversion OptimizationUpsell DesignPaywall DesignPricing StrategyFunnel StrategyPrototypingCoding with React

Soft Skills

CollaborationCommunication

Tools & Technologies

AI ApplicationsMetrics AnalysisDesign Tools

Industry Keywords

User ValueProduct MarketingBrand DesignConsumer Experience0→1 Product Design

Tech Stack

Tools & technologies

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About the role

Key responsibilities & impact

Lead product design for Growth across acquisition, onboarding, activation, conversion, upsells, and retention
Design first-run and onboarding experiences to accelerate user value
Craft consumer acquisition and activation surfaces, conversion and upsell flows, paywalls, pricing, and plan comparisons
Partner with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
Design and run experiments, using data and real usage to guide decisions and measure impact
Ship features balancing established UI paradigms with novel AI applications
Design for both 0→1 initiatives and scalable decisions
Contribute to design process and frequent shipping
Partner with brand design to make growth surfaces effective and memorable
Collaborate across product, interaction, brand, growth, copywriting, engineering, and marketing

Requirements

What you’ll need

Experience designing consumer or prosumer products, with a strong track record in growth design
Deep understanding of onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
Data-informed approach; fluency in experimentation, funnels, and metrics
Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
Comfortable with 0→1 product design and large-scale optimization
Excellent visual, UI, and interaction skills
5+ years of industry experience
Ability to come into the office four days per week
Nice to have: comfort prototyping or coding ideas
Nice to have: existing skills or interest in coding with React or SwiftUI

Benefits

Comp & perks

Equity
Health insurance
Dental insurance
Vision insurance
Retirement benefits
Fitness benefits
Commuter accounts
Dependent care accounts
Regionally tailored benefits for full-time employees outside the U.S.