Trade Marketing Analyst – Category
Pernod Ricard
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Responsible for supporting the development of the whisky category by conducting market analyses, identifying growth opportunities, monitoring trends and tracking relevant KPIs.
- Design, execute and monitor activities and materials for sales channels (on-trade and off-trade).
- Contribute to the creation of execution plans for each brand.
- Oversee the development, implementation and measurement of proposed initiatives.
- Monitor brand performance indicators for each sales channel by region.
- Collaborate with partner agencies to develop materials based on the strategy and positioning of each whisky brand in the portfolio.
- End-to-end management of point-of-sale (POS) materials (briefing, production, delivery and inventory management).
- Work in partnership with Sales, Marketing, Purchasing and Supply teams to ensure consistency and impact of initiatives.
- Organize tasks, manage e-mails and participate in weekly meetings with the cross-functional team.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Economics or Advertising/Advertising and Public Relations.
- Experience with Microsoft Office, especially Excel and PowerPoint.
- Knowledge of market metrics.
- Intermediate English preferred.
Benefits
- Medical insurance
- Dental insurance
- Meal voucher | Food voucher
- Retirement plan
- Transportation
- Physical and mental well-being benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysisKPI trackingexecution plansbrand performance monitoringpoint-of-sale managementinventory managementmarket metrics
Soft Skills
collaborationorganizational skillscommunicationtask management
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in EconomicsBachelor’s degree in AdvertisingBachelor’s degree in Advertising and Public Relations